3D visualization in action. NODO case
We have broken down key benefits you can derive from three-dimensional modeling. Now, let's explore the power of 3D product visualization with Lazarev. agency's real-life case.
Please welcome our client — NODO Film Systems. These guys thought it was time to bring something fresh to the movie industry. So they embarked on a journey to change the filming scene with cutting-edge camera controllers featuring circuit-board motors — Inertia Wheels Max. This type of technology was previously available in military applications, but the NODO team reimagined it and came up with a brand-new solution in cinematography.
Leveraging the product, video and movie makers connect it to a camera, rotate and spin the latter and create various simulations for breathtaking shots with just fingertips.
On our end, we offered 3D product design services and advised the NODO team to create an interactive website design hosting 3D models or 3D commerce, in other words. The challenge was to showcase NODO's unique value proposition, present the wheels in all their glory, highlight their benefits and elevate audience reach.
So we outlined the direction to move in — to deliver an immersive digital experience to build an emotional connection with potential customers and engage and empower them to learn about the product's features.
And here's where 3D product design plays its central part in eCommerce business. The choice landed on this tool as it rocks at conveying the ins and outs of physical items and grabbing website visitors' attention.
To show the product's aesthetics and characteristics, we went for a three-dimensional model welcoming potential customers right on the top of a web page. People can check out the device, including its texture, buttons and display, and have a feel of using the wheels even through the screen.
Also, our goal was to let customers discover every inside detail of the NODO Wheels by just scrolling a web page. Such an approach allows them to look beyond the wheels' exterior, helps shape their minds about the very essence of camera controllers, and provides a playful experience that users enjoy.
As you can see in the visual below, Lazarev. designers used 3D modeling to the maximum. They broke down the product's construction for the audience to see the work of one-of-the-kind circuit board motors that bring the whole thing to action. And the beauty of the three-dimensional visualization is that to show the product's internal mechanism, there was no need to disassemble the actual wheels. Why? Because modern animation technology and our skilled 3D artist took care of it, none of the real camera controllers were brutally damaged. That's the magic of the digital world.
What do we have in the outcome? A combination of interactive 3D, eye-catching animations, and horizontal scrolls that dives customers into a NODO offering and inspires them to explore its features and website overall. People can see the product even from the inside and be more confident about the value it presents. It's a win-win situation if you ask us.The proof of a successful work is an 8% email list growth in the first month after the website launch.