Despite the ever-growing blockchain popularity, numerous Web3 apps are getting idle and eventually dying. To be precise, only 8% of blockchain products stay afloat. But why?
Most Web3 platforms have inconvenient interfaces and difficult-to-understand functionality, which might be troublesome even for tech-savvy users. But the blockchain audience is growing, covering more and more newcomers, and Web3 products have to meet their expectations too. So they should be absolutely user-centric, introducing newbies to the world of crypto and smart contracts and simplifying such bewildering processes as NFT creation, minting, and everything in between.
And this is what we’re going to discuss in this article. How to design an NFT creation and minting processes that are smooth and convenient; why UX research matters; the importance of user flow, and many other insights are here. Step in!
Covering the basics: Web3, NFT
Before we set off on our Web3 journey, let’s first figure out what it is. We certainly don’t have time to explore this rabbit hole in detail, but it’s good to know the basics. Unlike its predecessor, Web2, Web3 platforms aren’t facilitated by centralized organizations. Instead, they are decentralized, keeping users’ data anonymous and entirely relying on blockchain technology, enabling platforms to be hosted across many independently owned servers. That prevents one company or entity from fully controlling the network.
NFT is a unique virtual (like meme, song, artwork) or real (car, apartment) object whose ownership is proved via blockchain. These tokens are mostly part of the Ethereum network that keeps track of who owns and trades them.
As the name implies, non-fungible tokens can’t be replaced with something else. You can trade one dollar for the same one. But you can’t trade a one-of-a-kind 3D artwork for the same image but only for another one looking differently.
This short explanation might be a hint for you why designing the NFT platform is no easy feat. Well, it’s really challenging to translate the complex blockchain mechanism into a user-friendly environment comprehensive for all kinds of users — NFT-literate geeks and total rookies. So, we’re moving to the next section revealing the UX importance for Web3 platforms and discussing why it is the main factor to succeed in the blockchain market.
How to create a smooth user experience
When Web3 products popped up years ago, companies used to gloss over the user experience, skip the UX research, and somehow complete UI/UX design. Because those services mainly targeted techie users and focused on low fees, unique features, and better proposals.
But those times are gone. The Web3 consumer profile has widened, shifting from blockchain geeks to separate individuals and brands that are strangers to NFTs, DeFi, crypto wallets, and DAOs.
So now, blockchain companies can’t just ask their clients to have a technical background and ignore the user experience. Instead, they should take UX research and user flow creation seriously. How to handle those two crucial product development steps and enhance usability — read on in the upcoming sections. That’s our next stop here.