Let’s talk about design, shall we?
First and foremost, the brand-new Prytula Foundation website is now a platform that unites the fund’s two core areas of work — military and humanitarian aid.
The homepage welcomes users with a 3D model of a drone people donated for, bold CTA buttons to donate or apply for aid, and the organization’s ongoing charity projects visitors can support.
One of the challenges the foundations' team dealt with in the previous website version was people struggling to find payment details to donate in currencies like USD or EUR.
Therefore, those living abroad often made contributions to Ukrainian hryvnia cards. Because of this, the foundation lost part of the donations during the currency conversion. Our solution was to design a switch that allows users to transfer money to the fund's international bank accounts.
The website now offers the flexibility to contribute in multiple currencies (USD, UAH, EUR) using various payment methods tailored to the user's location. The Brights developers have incorporated the LiqPay payment system to ensure hassle-free and uninterrupted transactions on the site. Donors can also donate through Paypal, support the fund on Patreon, or make donations in cryptocurrency.
The star of the donation webpage is an interactive widget designed to streamline the payment process and encourage people to support the foundation’s charity initiatives. What’s so special about it? The widget responds with the organization founder, Serhiy Prytula’s phrases every time a user enters any sum of money in the donation field.
Such a solution proved to be efficient. At the end of February, the website was launched, and two weeks later, the foundation’s team started getting more donations via the widget rather than bank transfers. To be precise, the number of donations increased by 50% and the average check grew by 22%.
As we delved into the design process, our goal was to thoroughly analyze the foundation's prior website and create a fresh version that ensures every user's experience with the platform is effective, user-friendly, and crystal clear, catering to all those who wish to support Ukrainian defenders. Because, let's face it, we understand that every donated hryvnia has the power to make a life-saving impact.
Comprehensive knowledge base
One of the core goals of this project was to make the website a transparent information hub. Now, users can learn all about the foundation’s work process and projects, both ongoing and archived, and view detailed reporting.
When working on this project, our team aimed to clear up any potential confusion or questions, ensuring that people have a clear grasp of how the fund operates, where the money goes, how they can seek help, and more.
News
But we didn’t stop there. Together with the foundation team, we decided to add a news section with press releases and updates. Such a move helps inform people about the organization's activities and maintains the transparency of the foundation’s work.
To make these content updates a breeze and structure the information for the users, the Brights developers integrated CMS Strapi and added a blog with news, press releases, and videos with the tagging option for each publication.
Partnership webpage revamp to amplify the foundation’s support
We updated the Partnership webpage design to encourage businesses to collaborate with the foundation and support its charity projects. Both companies and individuals are free to discover the types of partnerships available within the organization, the ways to start collaborating, and the materials they need for it.
FAQs
As already mentioned, the foundation’s visitors may often have a lot of questions. Completing the aid request isn't always straightforward, requiring precision and proper documentation.
In the past, when people couldn’t find the needed information or get answers to their questions through the website content, they contacted the support center, reached out on social media, or even directly contacted the founder. Certainly, the fund’s team spent much time assisting those facing difficulties.
Our key objectives included reducing calls to the support center, speeding up application processing, and minimizing errors in submissions. To address these, we've introduced a digital library on the website, offering a wealth of information for people to explore. Additionally, our team has created dedicated webpages for each question, connecting users with relevant topics and contact details for further assistance.