Media platform AfroTech underwent a full digital transformation with Lazarev.agency, launching a new website, app, and brand system that increased engagement by 5× and retention by 25%.
AfroTech, the leading media and events platform spotlighting Black professionals in tech, business, and education, partnered with Lazarev.agency for a full-scale digital overhaul. And the results speak volumes. Following the launch of a new website, mobile app, and unified brand system, AfroTech reported a 5× increase in engagement and a 25% boost in retention across platforms.
What Was the Challenge?
AfroTech’s mission was to build a dynamic digital space for Black professionals to connect and grow. With over 20K annual conference attendees and a growing global presence, they focused on developing a scalable media ecosystem that reflected the ambition of their movement.
Lazarev.agency set out to reshape branding, UX strategy, platform architecture, mobile product redesign, and event visual systems. The shared objective guided us toward a cohesive ecosystem that strengthened AfroTech’s voice and multiplied its reach.
4 Core Changes We Launched to Give AfroTech a New Look
AfroTech needed a complete ecosystem. Lazarev.agency led an end-to-end transformation, translating AfroTech’s vision into a high-impact platform.
Our team’s key solutions included:
- Comprehensive web platform to anchor AfroTech’s digital presence. For intuitive browsing, we replaced standard category filters with tag-based search. On the news page, a two-column layout now features top articles alongside the latest updates to boost user engagement.
- Dedicated mobile app, AfroTech Connect. Launched in October 2023, the app helped improve conference experience, boost event networking, and provide real-time updates.
- Unified brand identity and design system to ensure consistency across web, app, events, and partner initiatives. We developed a detailed brand guide to help AfroTech scale with confidence, keeping every product and customer interaction aligned with its core identity.
- Integrated ad components to drive revenue for AfroTech without disrupting the user experience.
“AfroTech needed a platform that could scale without losing cultural relevance. We built an ecosystem that connects Black professionals and supports their growth.”
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AfroTech After the Revamp
Our partnership delivered measurable results across user engagement, platform consistency, community growth, and brand reach. Below are the most impactful outcomes:
- Improved cross-platform user engagement: 5× boost in engagement across platforms and 30% increase in user interaction.
- Increased retention rates: 25% uplift in customer retention.
- Unified multi-platform experience: Web, app, events, and community platforms all aligned in design for a cohesive user journey.
- Scaled community presence: 20K+ attendees at the flagship AfroTech conference.
- Expanded partner ecosystem: 150+ partner companies from startups to tech giants.
AfroTech's case study is proof that tech platforms serving diverse communities don’t need to choose between scale and soul. By treating product design as cultural infrastructure, Lazarev.agency helped AfroTech go from a media brand to a digital movement.
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