Remember when Netflix mailed DVDs? When phones had buttons? When cars rattled more than they computed? Netflix, Apple, Tesla — none of them reinvented the wheel. They just looked at what people already used, spotted the cracks, and rebuilt smarter.
That’s the playbook product redesign companies run every day. They take something familiar, break it down, and rebuild it into the version people actually want. They don’t chase novelty for novelty’s sake. They fix the products we already use and make them unputdownable. This article is your guide to the agencies doing exactly that, and doing it best.
Key takeaways
- Redesign is a strategy. The best product redesign companies rebuild user journeys and brand presence to create lasting business impact.
- Innovation often means reinvention. Netflix, Apple, and Tesla didn’t invent new markets — they redefined existing ones. The right partner helps your product do the same.
- Lazarev.agency leads the field with proven outcomes. 120% more traffic for Kin Foundation, $40M raised for Accern.Rhea, and 25M+ users for Redbrain.
10 product innovation firms excelling at their craft
Most brands struggle because their products stop resonating with the people they’re meant for. It’s often because businesses ignore the role digital transformation plays in keeping products alive and relevant.
But innovation isn’t always about chasing the new. Real breakthroughs happen when you tear down what’s stale and rebuild it in a way that feels more aligned with your target audience.
That’s the superpower of the best product innovation firms. Below, we spotlight 10 companies that have mastered digital reinvention.
🔍 Before betting on innovation partners, check the complete website redesign guide. It explains how to de-risk transformation by redesigning with intent.
1. Lazarev.agency
If you’re a startup, a fast-scaling tech company, or an established brand ready to rethink your product from the ground up, Lazarev.agency is your go-to.
2. Phenomenon Studio
Phenomenon Studio specializes in turning half-formed visions into smart MVPs and investor-ready platforms. If you’re a SaaS or fintech startup chasing clarity, this is your pit crew.
3. Isadora Agency
This agency excels at redesigning intricate B2B platforms to feel natural. Cross-industry brands trust them to make digital feel less like a maze and more like a conversation.
4. Lovably
Lovably approaches digital like a design house approaches couture: every project is tailored and meant to be seen. Perfect for brands that care about story as much as usability.
5. Wolf&Whale
This team is a great fit for startups and mid-size companies looking for digital systems capable of growth. Their work is clean and confident — the kind of digital presence that lingers after the browser tab is closed.
6. Matic Digital
Matic Digital brings grit to digital strategy. Their sweet spot is revitalizing B2B sites. If your brand struggles with outdated interface, Matic knows how to make it a living business growth tool.
7. GLIDE
GLIDE has a knack for weaving purpose into design. They specialize in nonprofits and healthcare, where digital experiences must carry meaning.
8. 7 Studios
7 Studios walks the line between creativity and usability. They know how to capture attention while still meeting business objectives. Think of them as the agency that gives your brand charisma and structure.
9. Arounda
Arounda doesn’t overcomplicate things. They’re masters of clean UX for SaaS companies and fintech. If you’re wrestling with confusing user flows, this team knows how to fix it.
10. Digital Butlers
Digital Butlers brings flair to functionality. Their work is invigorating but never at the expense of usability. E-commerce and creative brands lean on them to stand out in crowded markets without sacrificing the quality of the overall user experience.
🔍 A redesign should compound over time. Our hiring a design agency guide helps you choose partners built for long-term brand and product growth.
How the right product redesign partner can reinforce your brand
What can product redesign do for your business?
A lot more than you might think (if you’ve got the right partner).
Successful product redesign is about sharpening the experience at every level. That could mean tweaking the visual hierarchy so the right elements pop, untangling complex user flows, discovering hidden user behavior patterns, or dropping in CTAs that drive clicks. Even small changes can have a big payoff.
Take these redesign wins from Lazarev.agency’s portfolio:
- 120% more traffic and 25% higher client retention rates for Kin Foundation, a pioneering Web3 platform.
- 25 million monthly users for Redbrain, a UK-based retail tech startup.
- $40 million raised from seed to Series B for Accern.Rhea, an AI tool for financial research.
- 5× user engagement and 25% increase in retention for AfroTech, the leading media and events platform spotlighting Black professionals in tech and business.
- 42% higher retention for Happiness, a mental health platform.
Not bad for “just a redesign”, right? These numbers prove what happens when strategy and design pull in the same direction.
Successful redesign in action: how Lazarev.agency transformed Kin Foundation
Let’s break one of those wins down in detail. To show you how product redesign moves from theory to tangible results and user satisfaction, we’ll walk you through Kin Foundation’s transformation.
The challenge
When Kin Foundation came to us, their five-year-old Web3 platform was struggling to keep pace with current users and developers. The site had grown into a cluttered ecosystem with usability issues and a poor user experience. Engagement was slipping, and onboarding new partners was harder than it should’ve been.
What we did
Our redesign approach was about rebuilding the platform around clarity and speed. Here’s how we achieved it.
- User-first structure: We simplified the visual hierarchy, unified layouts across the site, and refined navigation to be intuitive.
- Developer-first tools: We completely overhauled the Developer Portal with SDKs, APIs, tutorials, and no-code guides. This gave developers a clear on-ramp and drastically reduced the learning curve.
- Sharper engagement flows: We rebuilt the Kin Rewards Engine interface so developers immediately understood how to integrate Kin. On the user side, we added new features like dynamic visuals and contextual entry points to keep users engaged.
- Consistent identity: We unified Kin’s digital presence across desktop and mobile using signature typography, animated backgrounds, and a 3D-enhanced homepage.
The mantra driving our work was simple: identify pain points, meet user needs, improve usability, and add clarity.
Impact in numbers
The results spoke for themselves:
- 120% increase in traffic
- 25% boost in new user retention
- 40% reduction in time-to-conversion
- 2× faster decision-making for Kin’s team
- 20+ new partner integrations
- 2 Webby Awards in the Corporate Communications category
Kin’s transformation shows what happens when redesign gets into the strategic lane.
Ready to reinvent? Partner with the right product redesign company
At Lazarev.agency, we treat redesign as a strategy. Our work with Kin Foundation simplified a cluttered Web3 ecosystem and delivered a 120% traffic surge. With Accern, we built a platform that helped raise $40M from seed to Series B. With Redbrain, we created flows that support 25 million monthly users.
The message is simple: redesign done right is a lever for transformation.
If you’re ready to stop patching problems and start reinventing, get in touch. Let’s build the product your users can’t put down.
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