A hospital website handles critical work. It routes people to the right doctor or service, checks insurance details, opens time slots for scheduled visits, collects forms, and explains next steps.
It also has to meet accessibility standards, protect confidential data, and stay fast on mobile even at peak hours. Projects slip when any part of this chain fails.
This article shows how to choose among healthcare website design companies with simple, verifiable checks. It also offers a short, vetted list of partners with proven healthcare work.
Key takeaways
- Service lines, providers, locations, and patient portals need structured content and state logic.
- Bake in compliance and accessibility from day one (HIPAA workflows, WCAG 2.2 AA) and track page experience via Core Web Vitals after launch.
- For multi-location healthcare providers, insist on a content management system (CMS) that non-technical staff can update without breaking design.
- Measure what matters: search visibility, task completion, and conversion to appointments.
1. Lazarev.agency — research-led AI UX design agency for care journeys and health-adjacent platforms
Founded: 2015. HQ: San Francisco, CA.
⭐️ 5.0 on Clutch based on 19 reviews.
“Clear care paths, accessible UI, and performance that holds up on mobile devices are what move real metrics like search visibility, task completion, and conversion to appointments.”
{{Anna Demianenko}}
Focus: AI UX, AI product design, UX research, website design, and product UX with measurable outcomes for healthcare clients and healthtech platforms.
Best for: Healthtech teams and multi-location healthcare organizations that need a scalable site, analytics you can trust, and HIPAA-aware processes across content, events, and patient portals.
Key projects
WellSet (digital wellness platform):
- The client came to us with scattered content and low repeat usage across web and mobile.
- We consolidated the experience into one wellness hub, rebuilt the information architecture around real tasks, added light-touch personalization, and tightened mobile flows so actions stay one tap away.
- The results are: +75% engagement, +30% retention, and 500K+ active accounts after the redesign.
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🔎 Read the full case study.
Kettering Health (AI-powered on-site search):
- Patients typed symptom-level questions and got unhelpful keyword results.
- We replaced legacy search with an intent model that understands natural language and routes to the right widget — doctor, location, service page, or an AI summary — so each query leads to a single clear action.
- The design keeps analytics HIPAA-aware by minimizing retained data and documenting flows for legal and IT.
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🔎 Read more about healthcare UX best practices in our blog.
2. Oomph, Inc. — enterprise websites with accessibility discipline
🌐 https://www.oomphinc.com. Founded: 2007. HQ: Providence, RI.
⭐️ 5.0 on Clutch based on 17 reviews.
Focus: Brand, websites, and digital experiences. Strong track record building accessible, responsive design for complex sites.
Best for: Systems that need a stable design and development process, rigorous governance, and a partner comfortable with large content models.
Notable work: UCSF Dementia Care Resource Hub — a centralized, searchable website that organizes hundreds of clinical guides and caregiver resources, built for accessibility and long-term content growth.
3. Scorpion — multi-location healthcare websites and growth ops
🌐 https://www.scorpion.co. Founded: 2001. HQ: Draper, UT.
⭐️ 4.1 on Clutch based on 9 reviews.
Focus: High-converting websites and marketing tuned for multi-site SEO, ADA concerns, and location-level reporting for healthcare providers.
Best for: Regional networks and DSOs that want consistent UX across 20+ clinics and centralized analytics.
Notable work: CBHA.org redesign (Columbia Basin Health Association) — simplified navigation, Spanish option, updated service content.
4. Intrepy Healthcare Marketing — medical practice websites with ongoing growth support
🌐 https://intrepy.com. Founded: 2014. Offices: Florida and Georgia.
⭐️ 5.0 on Clutch based on 5 reviews.
Focus: Specialty-practice marketing with website design and optimization retained over time.
Best for: Practices aiming to attract new patients and manage reputation with one vendor.
Notable work: Tennessee Orthopaedic Clinics — practice website + ongoing SEO/ads with tracked lift in organic traffic and booked appointments.
5. Doctor Multimedia — healthcare & dental practice websites
🌐 https://doctormultimedia.com. Founded: 2010. HQ: San Diego, CA
⭐️ 4.7 on Clutch based on 133 reviews.
Focus: Web design and digital marketing for practices. Huge volume of verified reviews in the medical niche.
Best for: Clinics that want a fast path to an effective website and ongoing marketing support.
Notable work: Watts Dental — practice website and digital marketing to drive new-patient acquisition from Google, with quick path from search to booking.
Factors that shape medical website design cost
“Speed without state logic is expensive. Specify edge cases and error recovery before build — your analytics will thank you!”
{{Anna Demianenko}}
- Integrations. EHR (Electronic Health Record) / PM (Practice Management) sync, provider directories, maps, secure payments, and accessible forms expand the development process and QA (Quality Assurance).
- Accessibility. WCAG 2.2 AA coverage affects tokens, interaction states, and testing scope.
- Content lift. Service line libraries, provider bios, and plain-language rewrites drive effort.
- Analytics & governance. Event schemas for find-a-doctor, referrals, and appointments; tracking tech risk management under HIPAA.
- Team model. One-time launch vs. managed development with monthly improvements.
💡 Pro tip: If you need heavy integrations or a portal, consider pairing a medical web design agency with medical website development firms under one owner and a weekly demo cadence — that keeps design decisions tight and releases predictable.
When to hire medical website design experts
Bring specialists in when at least one of these is true:
- You manage multiple locations or specialties, and routing patients to the right care is failing on mobile.
- Forms, pixels, or analytics may touch PHI; you need HIPAA-aware patterns and an audit trail across events.
- Your current content management system can’t model services / conditions / providers / locations cleanly and slows campaigns.
- You want measurable gains in search results and patient acquisition without risking accessibility debt (put WCAG 2.2 AA in the Statement of Work).
💡 Pro tip: Ask each vendor to document how they handle tracking technologies under the Health Insurance Portability and Accountability Act (HIPAA) — including data flows, Business Associate Agreements (BAAs), and where Protected Health Information (PHI) never touches the site. Also ask how they monitor Core Web Vitals after launch.
AI elevates healthcare UX beyond compliance
Most healthcare sites stop at usability and compliance. AI turns both into intelligence.
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At Lazarev.agency, an AI product design agency, we build AI UX layers that make healthcare platforms adaptive, predictive, and self-optimizing without ever breaching HIPAA lines. What we do:
- Intent-driven navigation. Patients don’t browse; they ask. We replace keyword search with AI models trained on clinical taxonomies and patient language. The system interprets “stomach pain after running” as “sports medicine,” not “gastroenterology,” and routes users directly to booking.
- Adaptive care flows. AI tracks where users drop off in symptom checkers, forms, or appointment funnels, then adjusts microcopy or CTA timing in real time to improve task completion.
- Predictive analytics for operations. Design is operational. Our dashboards use machine learning to spot underperforming pages or overloaded locations, letting teams rebalance appointment demand before delays occur.
- AI content governance. Large language models review and categorize hundreds of service-line pages, rewriting metadata, and surfacing related care resources — all while maintaining medical accuracy and CMS consistency.
- Compliant data intelligence. We integrate event-based analytics that anonymize patient behavior while feeding insight loops for UX refinement. No PHI ever leaves the system.
In healthcare, AI is a design principle. When done right, it reduces friction for patients, lifts capacity for providers, and turns compliance from a constraint into a competitive edge.
Choose Lazarev.agency, your AI UX design partner
Ready to plan your new healthcare website? Explore our healthcare design solutions.
We’ll align on objectives, map the care flows, and ship a website your users will trust. Let’s talk!