Strategic product design turns smart shopping into a viral growth engine for Redbrain, driving tens of millions of monthly users.
Redbrain, a UK-based retail tech startup, connects major retailers like Nike, Currys, and Walmart with millions of shoppers. After partnering with Lazarev.agency to design a new discovery-driven shopping platform, Redbrain scaled to 25 million monthly users, blending commerce and data intelligence into one.
Smarter Shopping in a Crowded Market
Despite already earning retailers over £1 billion in incremental sales, Redbrain saw an opportunity in website redesign to evolve from a comparison tool to a discovery platform. They needed to empower both consumers and retailers: helping users find the best deals and supporting retailers in ranking higher on Google Shopping. That meant turning shopping data into an interactive and intuitive UX.
7 Steps Toward Actionable Design
Lazarev.agency crafted every part of the platform to align with how people shop, focusing on key principles of experience design.
- Preliminary workshops: We kicked off with collaborative workshops to align business goals with shopper behavior patterns.
- Search-first UX: Implemented a search-first UX with bold red CTAs to encourage interaction from the very first click.
- Personalized catalog: Designed product catalogs with intelligent filters and dynamic resizing based on user intent.
- Responsive design: Developed responsive layouts to serve Redbrain’s growing mobile user base.
- Strategic layout: Strategically placed featured deals and product recommendations to boost product discovery and AOV.
- Data-powered product pages: Built an immersive product page with price tracking, forecast graphs, and real-time deal comparison.
- Wishlist comparison tool: Introduced wishlist comparison tools to guide decision-making through side-by-side product views.
“For Redbrain, intelligent shopping was a non-negotiable design principle. We crafted every screen to drive clarity, curiosity, and conversion.”
{{Oleksandr Koshytskyi}}
How Design Became a Traffic Engine
Redbrain’s redesigned platform achieved exemplary traction. With a sharp new UX and conversion-focused website architecture, the startup scaled to 25 million monthly users.
Retailers benefited from smarter listing, while consumers saved time and money using predictive price tools and curated product discovery. The collaboration transformed Redbrain from a price aggregator into a market-leading retail tech engine.
Experience-Led Products Win Markets
Redbrain’s case study proves that intelligent UX can redefine a platform’s value in the e-commerce industry. By weaving data, personalization, and commerce into every touchpoint, Lazarev.agency helped convert clicks into growth and features into flywheels. When done right, design encourages scalability.
