How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform
Project:
the project
A self-serve ordering platform built to keep banner buyers coming back
Big Green Banners prints custom banners for businesses and individuals. For years, placing an order meant wrestling with clunky forms and hoping the right artwork reached the right job. Customers could not upload files with confidence or pin down banner specifications.
Lazarev.agency redesigned the Big Green Banners ordering platform, replacing email coordination with self-serve artwork uploads and guided configuration. Buyers now handle a full order on their own, and the businesses who reorder most often keep their history a click away.
The Project’s
Discovery Phase
A self-serve start built to capture more first orders
On the Big Green Banners site, starting a banner order used to mean hunting for a way in and reaching for the phone.Â
Lazarev.agency opened the homepage with a direct route to building a banner, so a customer can commit to an order without waiting for the team. After checkout, a confirmation screen shows the full order so the buyer can see it was placed correctly. The platform now closes orders on its own, without the team fielding a call for each one.
Banner specs customers set right without a printer's help
In the Big Green Banners builder, every order rides on getting size, resolution, material, and finishing right before it reaches production.Â
Lazarev.agency gave buyers a guided spec builder with a live scale preview, which shows choices a non-expert would otherwise guess at as they make them. Inline help and a direct line to the team sit beside each decision, so a stuck buyer gets an answer without dropping the order.Â
Banners now reach the print floor matching what the customer intended, sparing the rework a wrong material or resolution used to cost.
Order status buyers can check without asking
After checkout on the old Big Green Banners site, a customer's order view went dark until it shipped.Â
Lazarev.agency built an Active Orders view where each job shows its current production stage and all relevant details. A buyer can see where a banner stands without emailing to ask, and reach the team from the same screen if something looks off.Â
Businesses ordering banners for back-to-back campaigns get the status visibility to keep them coming back, sparing them the chase for updates.
One ordering experience across desktop, tablet, and phone
Big Green Banners customers order from wherever they happen to be, often on a phone between meetings.Â
Lazarev.agency shaped a consistent set of controls and layouts, so building a banner and tracking its production behave the same on desktop, tablet, and phone.Â
A buyer who starts on a laptop and checks status on a phone meets the same interface both times, with nothing to relearn. An order can be finished on whatever device is in hand, without holding it for a desktop later.
AI & ML
Lazarev. agency offers comprehensive digital design services. Discover our range of related expertise supported by impactful case studies.
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FAQ
What makes a banner printing platform easy for customers to use?
Customers want to complete their orders quickly without worrying about technical details. A good platform provides a clear step-by-step flow where users can upload artwork, choose banner specifications, and confirm their order without confusion. The best experiences guide users through the process while showing them exactly what they are ordering.
Why is design important for online printing services?
Printing platforms often involve many technical variables such as size, materials, finishing options, and file uploads. If these options are presented poorly, customers may feel overwhelmed. A well-structured banner printing platform design organizes these choices logically so users can make decisions confidently and place orders faster.
How does purchase history help returning customers?
Many businesses regularly reorder marketing banners for events, promotions, or advertising campaigns. Having access to previous orders allows customers to quickly reorder banners without repeating the entire configuration process.
How can digital platforms improve repeat purchases in product businesses?
Providing dashboards to track active orders, review history, and reorder simplifies recurring transactions. Repeat buyers spend less time on reconfiguration, increasing loyalty and lifetime value.
How does the banner printing platform design support marketing and upselling opportunities?
The dashboard and workflow can highlight featured materials, finishing options, or promotional bundles at strategic points. Displaying these suggestions during configuration encourages users to explore more options, increasing average order value while making the platform more appealing to potential new customers.
Which design strategies help reduce support workload for complex products?
Clear configuration workflows, responsive cross-device layouts, and direct file attachment reduce customer confusion. In our case study, support inquiries dropped significantly after implementing these strategies.
What are effective ways to ensure accurate product specifications in online orders?
Integrating uploads directly into the configuration process and linking them to specific product specifications prevents errors. This approach was critical for improving accuracy in Big Green Banners case.Â
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