01
$500M+
in funding secured for our clients
Legacy CMS migration with your traffic intact
Legacy CMS migration without the year of dread. Whatever you run today, an aging CMS, a page builder, a custom system nobody supports, our agents read it, take it apart into content and structure, and rebuild it on a platform your team can run and AI engines can read.
- The plugin list is longer than the page list, and some plugins have no maintainer left to ship a fix.
- Updating anything risks breaking the theme, so nothing gets updated and the version gap grows every quarter.
- The page builder holds your layouts hostage: leaving it means rebuilding every page by hand.
- It's WordPress + a decade of decisions nobody remembers making, and every change starts with archaeology.
- It's a custom CMS, and the one person who understood it left two reorgs ago.
AI products with sites doing real sales work
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.
Lazarev.agency designs the best UI for AI products. Officially.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
02
120+
awards backing our excellence
03
2015
founded, 10+ years of experience
04
San Francisco, CA
AI product design agency
05
Full-cycle product design
from user research to production-ready design systems
Among our clients:
Award‑winning product design agency for AI‑native B2B platforms
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
10+ years
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
120+
international industry awards
600+
projects successfully completed
How a migration runs, in 5 steps:
01
Estate inventory
Agents crawl everything you run: sites, subdomains, and stray microsites, and map every page and content type.
02
Pre-move baseline
A full crawl + a traffic and rankings snapshot.
03
Redirect map
Every URL gets a destination before anything moves.
04
The move
Agents migrate content at machine speed, humans review everything before it ships.
05
Parity checks
schema, metadata, and structure verified against the baseline, page by page.
Frequently asked questions
How we work, scale, and deliver measurable outcomes.
How long does a migration take?
Scoping takes days, whereas the entire move takes a few weeks. Size and integrations set the range, and agents doing the content move are what keep it from stretching into months. You get a date after the estate inventory.
What happens to our custom features?
They get inventoried and decided one by one. Most turn out to be forms, filters, and integrations with modern equivalents that need no custom code. The genuinely custom pieces are rebuilt on the new platform or retired on purpose. Flagging them is the agents' job: nothing disappears silently.
Do our rankings survive the move?
This is the risk we engineer against hardest. Full redirect map, schema and metadata parity, crawl checks against the pre move baseline, and monitoring through the switch. The project is not accepted until the post-move numbers match the baseline.
Can we keep publishing during the move?
Yes. The old site stays live and editable until the switch, and anything published after the baseline crawl gets a delta pass before launch, so nothing your team ships in the meantime is lost. For most teams the freeze is measured in hours around the switch.
Let's talk about your AI adoption challenge