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Human and agent experience design

Human and agent experience design

Any interface has to serve two audiences now. One is the person deciding whether to trust what your AI just did. The other is the agent acting on that person's behalf, reading your structure and operating your flows. Human and agent experience design treats them as two halves of one discipline, because a product that fails either one loses both.

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  • Explainability views: Every output shows where it came from and why, at the moment the user needs to know.
  • Confidence and uncertainty displays: The interface says how sure the model is.
  • Reversibility and recoverability: Every AI action can be reversed. Trust in AI grows fastest when a mistake costs nothing.
  • Agent-readable structure: Structured data, named actions and stable schemas for agents to transact confidently.
  • Agent states: Working, waiting, failed, needs approval. These states keep delegated work visible to the person who delegated it.
  • Handoff moments: The points where the agent hands control to the person, or the person takes it back.

Is this service the right fit for you?

This is for you if

  • Products where AI is already or soon-to-be decisive: copilots, decision support, workflow automation.
  • Platforms that agents already read, operate or buy through.
  • Product leaders asked to be agent-ready without a map of what that means.
  • Teams whose AI feature shipped but users hesitate to act on its output.

Not for you if

  • You want your marketing site rebuilt. That work sits under agentic websites.
  • You need model tuning or MLOps. We design the experience layer on top of the model.
  • You want an outside team to own product design. We plug in under your lead.

What this page is about

Become a client
01

One design discipline, two halves

The human half is explainability and trust: the interface shows why the model did what it did. The agent half is structure: states and surfaces a machine can read and operate without human oversight. Serve only the human, and agents break your flows. Serve only the agent, and people stop trusting what they can no longer follow. Product leaders keep asking the same question: our product will be used by AI agents on behalf of users, how should the UX change? Here, we'll give you the experience-backed answer.

02

The human half

A strategically built interface does one job exceptionally well — it shows the product at users' fingertips can be trusted. Think of sources shown next to the answer, confidence that changes the interface's behavior when the model is unsure, undo on every AI action so a mistake costs nothing, and explanation depth matched to the reader (because an analyst and an exec need different answers). The decisive moment here is the moment of doubt, when the user decides whether to act on what the model said. The interface either earns that action right there or loses it. We design for that moment, with your data, in your product.

03

The agent half

An AI agent never sees your product. It reads it. Agent experience is the work of making your product legible to that reader. So how do you design interfaces AI agents can use? Give every element a meaning a machine can read. Give every action a name it can call. Keep both stable. And report state in terms an agent can act on (working, failed, waiting for approval). Agents are already arriving. What you control is how much they understand.

01

What our team ships

Patterns in your design system. Explainability components, agent-facing schemas, state definitions, and handoff flows land as documented, reusable pieces your team extends after we leave. The point is that the two-audience thinking survives the handover: the next feature your team designs asks what the person needs to see and what the agent needs to read.

Featured digital design projects

Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.

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Lazarev.agency designs the best UI for AI products. Officially.

Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.

01
$500M+

in funding secured
for our clients

02
120+

awards backing
our excellence

03
2015

founded, 10+ years of experience

04
San Francisco, CA

AI product design agency

05
Full-cycle product design

from user research to production-ready design systems

Among our clients:

Award‑winning product design agency for AI‑native B2B platforms

We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.

Webby Awards x10

Red Dot Design Award x6

Awwwards x16

FWA x5

Who we are and why teams like yours work with us

We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”

We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.

What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.

We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.

If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.

Talk to a strategist

At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.

10+ years

of experience in UI/UX design

Trusted by over 1,000 companies of all sizes

120+

international industry awards

600+

projects successfully completed

How our engagement runs

Become a client
01

Audit both experiences

Where users hesitate, ignore or double check the AI, and what agents can read, do, and break in your product today.

02

Design the patterns

Explainability views, confidence displays, agent-readable structure, and handoff moments.

03

Ship in code with your team

Working prototypes against real APIs, then documented patterns your engineers productionize inside your design system.

04

Measure both audiences

Adoption and trust events for people, task completion and escalation rates for agents.

Frequently asked questions

How we work, scale, and deliver measurable outcomes.

Do AI agents really need designed UX?

They already use yours. The only question is how well. An agent that meets unstructured pages and ambiguous states guesses, and guessing breaks flows and fills support queues. Designing for AI agents as users means giving them structure, named actions, and honest states, the same way you once gave people affordances and feedback.

Does explainability slow the interface down?

Not when it is designed in layers. Most users need one line of provenance most of the time, and the deeper trace appears on demand. What slows products down is the opposite: users leaving the flow to verify outputs by hand because the interface tells them nothing.

Can this be added to an existing product?

Yes, and that is the usual case. We audit the current experience for both audiences, then retrofit patterns where trust breaks and where agents fail, starting with the flows that matter most. You do not need a rebuild. You need the trust layer and the agent layer your product shipped without.

How do you measure whether it works?

We instrument before launch. For people: activation, repeat usage, override rates and the moments where users abandon or double check the AI. For agents: task completion, error and escalation rates. We read the graphs together every week and change the design when they refuse to move.

Let's talk about your AI adoption challenge

Tell us where adoption stalls. You’ll hear back from a senior product and UX lead with a practical action plan.

Response within one business day

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