An AEO strategy maps your market: the keywords buyers type, the questions they ask out loud, and the prompts they give AI assistants. Those become clusters, ranked by pipeline value, and everything built afterward starts from the ones you approved.
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What the AEO strategy includes?
Your market split into clusters, each built in four layers: keywords with verified search volume, business-critical keywords carrying no volume at all, long-tail questions, and conversational prompts at three lengths. Keyword and AEO discovery covers how those layers get built.
What to publish and in what order, sequenced bottom-of-funnel first so the pages closest to revenue go live before anything upstream. Every page is tied to a cluster, so it has a job before it's written.
Citations and recommendations in AI engines tracked per cluster against named competitors, with the metrics, the cadence, and the baseline defined before any work starts.
What your current site can carry and what it can't: publishing speed, machine readability, who can publish a page without a developer.
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The gaps, the lost citations, and the queries where competitors hold your answers become the seed for clustering.
We map your customer journey in your buyers' own language, past generic funnel stages, and build a separate knowledge base for each cluster from your briefs, documents, and calls.
Keywords with verified volume, business-critical terms from your own materials, the long tail, then prompts generated from each cluster's knowledge base + your ICP + the journey.
For every cluster, who ranks and who gets cited, checked deep enough to call it contested or open.
Clusters ordered BOFU first, metrics and baseline set so month one is measured against something real.
How we work, scale, and deliver measurable outcomes.
This engagement. It produces the plan and the platform verdict together, so you know what to publish and whether your current site can carry it before you commit to a rebuild. If the verdict is that it can, you run the plan where you are.
Discovery is the research: it builds the four layers per cluster and records who gets cited today. Strategy is where that research becomes decisions. Clusters get grouped by intent, sequenced by pipeline value, weighed against competitors, and approved by you. Discovery establishes what's true; strategy says what to do about it and in what order.
Whoever you pick. Your own team, us, or a partner you already trust. The handover session ends when every move in the plan has a named owner. If you later want the agentic build or the continuous demand work, both start from these same clusters, but the plan never assumes either.
Clusters drift. Buyers change how they ask, engines change whom they cite, and a map frozen for a year goes quietly stale. Plan on revisiting it every quarter or two: retire clusters you have won, add the ones measurement surfaced, resequence what is left. The measurement plan exists so the refresh runs on numbers.
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