Nobody schedules a demo of a consumer app. People download it on a whim, open it once, and decide. B2C product design is the work of surviving that first open and earning the next thousand: time to first value measured in seconds, onboarding, and retention designed as one system, and craft you can feel in your thumb.
Is this service the right fit for your team?
The stages we cover
We turn the idea into a testable prototype and put it in front of real people before anyone writes production code. You learn whether the core promise lands, and what to cut.
The smallest product that delivers the value, designed with onboarding in mind. The first session, the empty states, and the moment of first value get as much attention as the features.
We start from your analytics, find where the funnel leaks, and redesign the flows that lose people, without breaking the habits of the users who stayed.
Store listing, screenshots, permission prompts, and the first session polish that ratings and reviews get written about. Retention loops, habit features, paywall and pricing experiments, notifications people keep enabled. We design against cohort data and ship changes as experiments.
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
in funding secured for our clients
awards backing our excellence
founded, 10+ years of experience
AI product design agency
from user research to production-ready design systems
Among our clients:
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
international industry awards
projects successfully completed
We watch people meet the product, map the funnel against your analytics, and name the exact moments attention drops.
A testable prototype in weeks, tried with people from your actual audience, so the big bets get settled before production design.
Flows and screens built inside a design system, so shipping stays fast and consistent long after the engagement ends.
We work alongside your engineers through implementation, because how the product finally feels is decided in the build.
After launch we read activation and retention cohorts and keep iterating on onboarding and the loops until the curve says we are done.
How we work, scale, and deliver measurable outcomes.
We design everything the user meets inside the product: visual language, motion, the tone of the interface copy. A full brand identity program is a different engagement, and we would rather say so than sell it. If you have a brand team, we work inside their system. If you do not, we make the product's own look strong enough to carry it.
Weeks. The first testable prototype usually exists within the first few weeks, because testing the core promise before building it is the point of the whole approach.
We baseline before we touch anything: activation rate, return cohorts by day and by week, funnel completion. Then design changes ship as experiments where traffic allows, so the effect is read from the curve rather than argued from taste. You see the same dashboards we do.
They shape the design from day one. Store guidelines, subscription and paywall rules, permission prompts, platform design languages and review triggers all constrain what a consumer product can do, and pretending otherwise gets apps rejected or buried. We design inside that reality and use it: a listing and a first session built for the store's own logic.
Let's talk about your AI adoption challenge
