A storytelling website must be ready on four fronts: the right stories, the right information architecture, the right design, and the right development. A site prepared that way does two things most websites treat as a tradeoff. It wins traffic, because every page answers a question buyers ask. And it wins people, because those answers add up to a story worth following.
Is this service the right fit for you?
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses. From B2B SaaS and B2C mobile apps to marketing design for promotions, we display our work created for early-stage startups and enterprises at various stages of their growth.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
in funding secured for our clients
awards backing our excellence
founded, 10+ years of experience
AI product design agency
from user research to production-ready design systems
Among our clients:
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
international industry awards
projects successfully completed
Skipping a step is how sites end up pretty and unread.
The map comes out of your own material (sales calls, briefs) in the words your customers used. Each decision becomes a question, and each question becomes a page.
Four layers per cluster: keywords with search volume, business terms with none, long-tail questions people also ask, and the conversational prompts buyers type into AI assistants.
Every page in the site map has proven demand behind it, and you sign off on the list before anything is designed.
One question and one story per page, one arc across the site, in your voice, with your proof.
Pages go live fast and stay easy to change, because a story you can't update stops being true.
How we work, scale, and deliver measurable outcomes.
No. The writing comes fourth of five steps, with only design and development after it. A brand storytelling agency in the usual sense starts with voice and adjectives. We start with your buyer's journey and the demand data, and only then write. The words matter, but the order of pages, the architecture and the proof decide whether anyone reads them.
Badly built ones do. A story bolted onto a site after the keyword work fights the structure and loses. Built in the fixed order, every story page targets a question with proven demand, so the narrative and the ranking pull in the same direction. The structure that makes a story readable is the structure search engines and AI engines reward.
Yes, and we prefer to. The journey is mapped in your language from your own calls and documents, and the narrative is written in your voice with your approval on every page. What we bring is the order and the structure.
Journey mapping and clusters take weeks. Structure and narrative overlap with design, and development ships in weeks. The honest variable is approval speed: clusters and pages wait on your sign-off, because approved is the whole point of the method.
Let's talk about your AI adoption challenge
