You can buy a good-looking site almost anywhere. We build sites the way we build products: on a design system, and measured by what visitors and AI assistants do with each page. The craft comes from product design. The structure comes from building agentic platforms.
Is this service the right fit for you?
A design system, pages built on it, buyer-led structure and copy, and markup AI engines can read.
Сomponents and tokens built right the first time, so custom design and shipping speed stop being a tradeoff.
Landing pages, service pages, campaign pages, all responsive, all assembled from the same parts.
Information architecture and copy direction that answer the questions buyers ask.
Schema and structure baked into layouts, so the design is visible to AI engines.
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
in funding secured for our clients
awards backing our excellence
founded, 10+ years of experience
AI product design agency
from user research to production-ready design systems
Among our clients:
We’re a UX/UI web design agency with 140+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 140+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
of experience in UI/UX design
Trusted by over 600 companies of all sizes
international industry awards
projects successfully completed
We design the pages that carry your traffic and intent, built on a system that outlives the project. Your team leaves with tokens, components and templates.
Which pages earn traffic, and what the design holds back.
Tokens, components, page templates.
Highest-traffic and highest-intent pages first, tested against real content.
Your team ships from the system on day one.
How we work, scale, and deliver measurable outcomes.
Both, deliberately. The craft came from product design, where interfaces are measured by adoption. We bring the same standard to web design services: a site is a product your marketing team uses every day.
Custom, built as a system. A custom web design firm that hands you components beats both extremes: templates that look like everyone and one-off art that nobody can edit.
Yes. Design and web development run as one engagement when you want them together, and the agentic build adds publishing and AI visibility on top. You choose the depth.
Web design is the craft layer. The agentic build is the full platform: same design system, plus the admin your team runs and the technical layer AI engines read. Start where your pain is.
Let's talk about your AI adoption challenge
