A B2B product has to pass two tests — short-term and long-term. People on a buying committee have 30 minutes to decide whether it's worth buying. One person will then work in the same screens for hours a day, for years. Our team designs for both scenarios at once: clear enough to win a months-long evaluation, and quick enough for daily work.
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Stages we cover
We learn the domain, interview the people who do the job, and test the riskiest assumptions with working prototypes before anyone commits a roadmap to them.
Zero to one on the core workflow: the smallest product a real team can run its day on, built to learn from paying users.
The hardest brief in B2B. Paying customers, trained habits, years of accumulated screens. We restructure the product without breaking the muscle memory that keeps renewals safe.
The demo path, onboarding, the first admin setup, and the surfaces your sales engineers walk a committee through. Launch is where the buying story and the product have to match. A design system that survives the tenth module, permission models that survive the hundredth role, and patterns your own designers can extend without calling us.
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
in funding secured for our clients
awards backing our excellence
founded, 10+ years of experience
AI product design agency
from user research to production-ready design systems
Among our clients:
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
international industry awards
projects successfully completed
We read your documentation, watch real sales and support calls, and shadow the people who use the product until we can narrate the workflow back to you correctly.
Roles, states, approvals, and edge cases drawn as one map your team confirms before design starts.
Screens are built inside a design system from day one, so the tenth module looks and behaves like the first.
We work in your stack alongside your engineers, so designs land as working software.
Instrumented from release, so progress shows up as a usage graph.
How we work, scale, and deliver measurable outcomes.
Up front and on the clock. Before design starts we read your documentation, watch recorded sales and support calls, and shadow real users in their environment. Then we present the workflow back to you and let your experts correct us. We will not claim fluency in your industry on day one. What we will show you is how fast the gap closes, and we price that ramp honestly.
Yes, and we treat them as core scope. Roles, permissioning, audit views, settings and configuration are the surfaces where serious buyers judge a B2B product, and they are usually the surfaces nobody designed. We give the admin the attention consumer teams give onboarding.
The buyer and the user are different people, so persuasion and usability get designed separately. Sessions are long and repeated, so efficiency beats delight: keyboard paths, defaults and density matter more than animation. And the evaluation runs for months through a committee, so the product has to survive scrutiny rather than make a first impression. When the opposite instincts apply, our B2C page describes them.
Three people: a product owner who can decide, a domain expert who can correct us, and an engineer who knows where the pain points are in the current system. A few hours a week from each is enough. Committees can review; the working loop stays small.
Let's talk about your AI adoption challenge
