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Clusters deepen
Every cycle adds keywords, questions, and prompts to the clusters that earn their keep, so coverage grows where your buyers are.
Continuous demand generation from SEO and AI
Every month, we publish pages that answer what your buyers search for and ask AI, keep the technical layer current as engines change, and walk you through a dashboard of what moved in rankings and citations. It's a subscription because your buyers' questions keep changing, and the work winning them can't stop at launch.
- Organic traffic, after a replatform: Kin's five-year-old Web3 platform came out of its rebuild with 120% more organic traffic, 40% shorter time-to-conversion, and 25% better new-user retention. It won two Webby Awards in 2023.
- Growth that kept going: AfroTech grew from 500 to 20,000 users by 2022, a 40x climb, and the same system carried five new sub-brands without a rebuild.
- Visibility moves first: Ukrainian Power crossed 10,000 visitors in its first 30 days, onboarded 30+ leading agencies, and earned coverage from Adweek and Cannes.
Discovery never stops. Discovery here isn't a persona exercise.
Every cluster you own carries a working map: 100+ keywords with verified volume, the business terms your buyers use that carry no volume at all, the long-tail questions Google's People Also Ask surfaces around them, and 100+ prompts written the way buyers talk to AI, from a two-word query to a full sentence. That map gets refreshed regularly, because the way buyers ask AI changes faster than annual planning.
02
Prompts stay current
The prompt bank tracks how buyers phrase things this quarter, so pages answer today's questions in today's words.
03
Citations stack
Engines that cite you once learn to reach for you again. Each answered question lowers the cost of earning the next citation.
01
Wins feed upward
The loop starts at BOFU, where buying questions live. Each win there funds and informs the layer above it, up the funnel one cluster at a time.
Featured digital design projects
Our portfolio encompasses a wide range of digital designs essential for the growth of modern businesses.
Lazarev.agency designs the best UI for AI products. Officially.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
01
$500M+
in funding secured for our clients
02
120+
awards backing our excellence
03
2015
founded, 10+ years of experience
04
San Francisco, CA
AI product design agency
05
Full-cycle product design
from user research to production-ready design systems
Among our clients:
Award‑winning product design agency for AI‑native B2B platforms
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
10+ years
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
120+
international industry awards
600+
projects successfully completed
Why does SEO need monthly work after launch?
01
Discovery
Refresh the clusters. New keywords with verified volume, new business terms buyers use that show no volume at all, new long-tail questions, and new prompts in the shapes buyers type.
02
Publishing
A steady cadence of pages built to answer what discovery found, drafted by agents and signed off by humans, on brand every time.
03
Technical upkeep
Schema, structured data, and crawlability updated as engines change their behavior.
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Counter moves
Refreshes and new angles where competitors start taking your answers or engines shift what they cite.
05
Review
The dashboard walk-through. What moved, what it means, what ships next month.
Frequently asked questions
How we work, scale, and deliver measurable outcomes.
Can we pause the SEO subscription?
Yes. It is a subscription and it pauses like one. Know what a pause costs, though: the clusters stop refreshing, the prompt bank starts aging, and competitors who keep publishing pick up the compounding you set down. Pausing around a rebrand or a budget cycle is fine; just plan the restart before you park.
What happens if we stop?
Nothing breaks. The site, the strategy, the clusters and every published page are yours and keep working. What stops is the growth curve: discovery goes stale, engines meet fresher sources, and rankings and citations erode gradually, then visibly.
How is success measured monthly?
In the review, on one dashboard: citations won and lost on the queries that matter, share of voice against named competitors, organic sessions and conversions, and the list of what shipped. Month to month you watch direction. Quarter to quarter you watch compounding. The dashboard is live and you can open it any day, never a weekly PDF.
Can our in house team take it over eventually?
Yes, and the setup assumes it. The clusters, the prompt bank and the strategy are documented and yours from the very start. What you rent monthly is the machinery: the agentic pipeline, the measurement stack, and a team that watches engines change for a living.
Let's talk about your AI adoption challenge