Every few years, tech gets a new obsession. This time, the hype is likely to evolve into a new industry standard. Forget smarter CMSs or speedier backends. The real shift revolves around creating AI-agents. These autonomous teammates know how to take initiative and handle workflows that once needed human oversight. And yes, executives across industries are taking notice.
Building AI agents is the blueprint for how future businesses will run. In this article, we’ll break down what makes AI agents tick, how to design them right, and why the companies mastering this discipline today will define the next decade of innovation.
Key takeaways
The third wave of AI is here. Agentic systems move from generating content to executing goals through reasoning and autonomous action.
Focus on workflows. Real impact comes from embedding agents into business workflows.
Look for proven cross-industry expertise. Lazarev.agency’s agentic designs cut research time, level up creativity, and drive ROI.
Are AI agents the future of work and business management?
In 2024, the global AI agents market was valued at $5.4 billion. By 2030, it’s projected to hit $50.3 billion, growing at a 45.8% CAGR. The surge comes from a perfect storm of breakthroughs in natural language processing (NLP), automation demand, and the need for personalized experiences that traditional software simply can’t match.
But the most telling signal comes from the executive intent. Companies no longer view AI investments as experimental projects or tech vanity plays. Across industries, leaders now recognize that AI agents define their relevance in the market. Here’s proof:
88% of executives plan to increase AI budgets in the coming year, driven largely by agentic AI.
79% say AI agents are already in use within their organizations.
Among these adopters, 66% report tangible productivity gains.
Organizations using customer service AI agents saw a 14% boost in issue resolution per hour and a 9% reduction in handling time.
Why are we witnessing the rise of agentic AI
AI agents didn’t appear overnight. They’re the result of decades of experimentation and iteration that turned static models into autonomous problem solvers. What we’re witnessing today is the third wave of AI evolution. It’s a logical shift from systems that predict to those that act.
At first, AI was basically a tool for recognizing patterns. It could tell you what might happen next quarter, but it couldn’t take action.
Then generative AI showed up and rewrote the rules of the game. Suddenly, machines weren’t just analyzing data. They started creating new stuff from it. Product descriptions, 3D designs, marketing copy, you name it.
And now, we’ve entered the action era, where AI plans and delivers outcomes almost entirely on its own.
Era
Shift
How it works
Examples
Impact and limitations
Predictive AI
From rules to recognition
Relied on statistical models to analyze structured data and forecast outcomes.
Impact: Opened a new creative frontier where machines became co-authors and designers. Limitation: Reactive — required human prompts and oversight.
Agentic AI
From creation to autonomous action
Builds on LLMs with reasoning, planning, and autonomous acting. Takes a goal and breaks it into steps without continuous human input.
Microsoft Copilot, Amazon Q, Google Project Astra, AutoGPT.
Impact: Transformed AI into a co-worker. Limitation: Still in early-stage alignment. Requires governance and ethical oversight.
How AI agents work
A software that plans and acts on its own seems like magic. But the mechanics behind agentic AI are surprisingly methodical.
AI agents follow the same self-reinforcing rhythm every autonomous system lives by: observe, plan, act.
But to understand it, you need to look under the hood to see what makes these digital coworkers work.
1. Observe
Before an AI agent can reason, it must perceive. This phase is about collecting relevant signals from the environment: user interactions, application programming interface (API) responses, data streams, and sensor input.
Where automation stops at preprogrammed triggers, agents continuously learn what matters and what doesn’t.
📋 Real-world example:Amazon Alexa’s ambient learning update introduced contextual recall. Now Alexa notices patterns in user routines like adjusting thermostats or lights. Doing so lets it suggest similar actions next time. That’s smart observation in action.
“Think of strong observation as intelligent contextual awareness. Agents that see well now make better decisions later.”
{{Anna Demianenko}}
2. Plan
Once an agent understands its environment, it shifts into planning mode.
This is where LLMs or small language models (SLMs) act like executive brains. They weigh options and sequence actions toward a goal.
📋 Real-world example:GitHub Copilot doesn’t simply autocomplete code. It interprets developer intent, reviews context from multiple files, and generates a plan. It’s constantly planning and replanning as the developer writes.
3. Act
The action phase is where planning meets production.
The agent takes its internal strategy and interfaces with the real world through APIs, CRMs, databases, or software tools. This is also where adaptability separates smart systems from fragile ones.
📋 Real-world example:AutoGPT showcased how agents could autonomously write, test, and iterate on code. Given a goal (“build a simple website”), AutoGPT planned the process, executed tasks through the web, corrected errors, and completed the job. And a continuous feedback loop is what powered the process.
Anatomy of an AI agent
Every functioning AI agent shares the same structure. Below are five components that mirror human intelligence and power AI agents.
Component
What it does
Example
Why it matters
Agent-centric interfaces
APIs and connectors that link the agent to data, target audience, or devices.
Tesla’s Autopilot integrates with sensors, cameras, and cloud telemetry — equivalent to giving eyes and ears to the agent.
Makes perception and real-time situational awareness possible.
Memory module
Stores context and historical data — both short- and long-term.
ChatGPT with a memory feature recalls user goals and past projects to tailor each response.
Transforms static systems into adaptive ones.
Profile module
Defines the agent’s role, goals, and boundaries.
Agentforce Service Assistant can act as a marketer, seller, or analyst depending on the assigned “persona profile”.
Keeps actions aligned with objectives.
Planning module
Converts context into strategy using LLM/SLM reasoning.
SAP Joule processes internal enterprise data and creates action plans across departments.
Turns inputs into structured, goal-driven tasks.
Action module
Executes through integrations and triggers feedback loops.
How to make AI agents work and costly missteps to avoid
Creating AI agents that perform as intended is a matter of precision.
Most failures in agentic AI stem from the system being built around the agent instead of the agentic workflow it needs to support.
Here’s how to make your agents operate as expected and what to watch out for.
1. Design around the workflow
Agents fail when they’re built in isolation. Map your process first. Then, take the time to locate points of friction and design agents to remove them.
❌ Avoid: Treating agents as isolated apps.
✅ Do: Reconstruct the full workflow and place the working agent where it adds leverage.
2. Onboard and assess like an employee
Define the agent’s “job” and KPIs. Run structured tests comparing AI outputs to expert judgment and retrain from real usage data.
❌ Avoid: One-time QA or demo testing.
✅ Do: Continuous performance monitoring tied to business metrics.
3. Build observability
Track every input and decision. Neglecting this step means errors compound without you even noticing. Use dashboards and explainability logs to identify logic failures as soon as they surface.
❌Avoid: Measuring only outcomes.
✅Do: Monitor reasoning at every step.
4. Use agents where reasoning matters
Agents excel in judgment-based tasks. Think user research, trend forecasting, and performance analysis. For rule-based work, simple automation or ML is usually cheaper and safer.
❌ Avoid: Over-automating predictable tasks.
✅Do: Apply agents where adaptability adds value.
5. Keep humans in the loop
When switching some processes to agentic AI, humans must stay in the feedback loops to validate and guide agents. To ensure efficiency of the human-agent interaction, design interfaces that make AI reasoning visible.
❌ Avoid: “Full autonomy” mindset.
✅Do: Build human-agent collaboration with clear oversight points.
How businesses across industries are using AI agents today
AI agents are reshaping workflows across industries where that couldn’t be more different: finance, media, legal, retail, and fashion. What unites them is the same underlying principle — intelligent autonomy supersedes repetitive decision-making.
Below, we break down how agentic AI drives digital transformation using real-life examples from Lazarev.agency’s own portfolio.
1. Finance
The finance industry is built on information asymmetry, meaning whoever processes data faster wins. And that’s exactly what Accern.Rheaset out to fix.
We helped Accern design an agentic research platform that does more than summarize data. In particular, it:
observes real-time market signals,
plans research pathways through dynamic filtering,
acts by generating ready-to-send reports and trend summaries.
With a hybrid GUI/prompt interface, users can interact with the system through chat-like language commands or by using visual controls within the interface. The agent switches between datasets, retrieves filings, and builds institutional-grade reports while learning from user edits.
🏅 The outcome: Analysts cut hours of manual research, VC teams gained faster due diligence cycles, and the product helped push the client from Series B to acquisition, raising over $40 million in the process.
2. Media and news
In a world drowning in opinion, curating truth is the next frontier. For VTNews.ai, we designed an AI newsroom that functions much like a network of collaborating agents.
One agent scans 130k+ sources in real time. Another compares coverage from left, right, and center-leaning outlets. A third predicts prospective trajectories of news narratives.Together, they provide readers with a 360° perspective alongside bias analytics and event timelines.
🏅 The outcome: 90% of users reported escaping their “information bubbles”. Within the first month, the platform attracted 85k new users.
3. Legal
Legal teams face an avalanche of new case law every month. Our redesign of eDiscovery Assistant turned what used to be a static database into an intelligent legal research engine.
It now observes new rulings, categorizes them by relevance and jurisdiction, and acts by surfacing the most pertinent cases within seconds. The interface standardizes complex workflows by pulling up rules, checklists, and related precedents in just three clicks. What it achieves is cutting research time by 75%.
🏅 The outcome: One law firm reported recovering $400K in damages after using the redesigned system to uncover precedents others missed.
4. Fashion and retail
Fashion commerce has long been shackled by high-cost, low-speed content creation. Mannequin literally flips the model.
Our team designed a sales and marketing platform for a fashion-tech pioneer that replaces expensive model photoshoots with AI-generated humans wearing real garments.
🏅 The outcome: The platform plans and generates localized assets by adapting poses, backgrounds, and ethnic appearances to match regional markets. For global retailers, that means instant production of campaign visuals fine-tuned for Tokyo or Paris.
It’s your time to build your own AI agent
AI agents run your business while you focus on what’s next. They observe and act with intent. They free teams from repetitive work and multiply expertise across departments.
At Lazarev.agency, an AI product design agency, we don’t theorize about the future of AI. We design it.
With agentic research systems that close $40M funding rounds and legal AI that reduces workflow time by 75%, our work testifies to the real value of well-designed autonomous agents.
If your company is ready to move beyond automation and into autonomy, contact the best San Francisco design agency and let’s build your first AI agent that will get you there.
What does it mean to build an AI agent from scratch?
Building AI agents means designing digital systems that can reason, plan, and act autonomously to help users complete tasks or solve problems. Creating your first AI agent starts with defining its purpose — what it’s supposed to achieve — and giving it access to relevant information, tools, or APIs.
The process includes several stages: data preparation, defining the agent’s goal and reasoning process, integrating a language model, and constant testing. A well-structured agentic workflow also separates roles — such as planner, executor, and evaluator — to improve clarity, debugging, and long-term scalability. The more data your agent processes and the better your fine-tuning pipeline, the more confident and context-aware your working agent becomes.
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What frameworks and tools are used for creating AI agents?
Developers now have access to powerful frameworks that simplify the process of building AI agents. LangChain and LlamaIndex connect large language models to external data sources and tools, enabling retrieval-augmented generation (RAG) — a key technique that lets agents access live or stored knowledge.
No-code tools like Lindy and visual builders such as Flowise or Langflow make it possible to create agents without coding required. These platforms provide drag-and-drop workflows, built-in connectors, and templates for integrating APIs or databases. Meanwhile, orchestration frameworks like CrewAI and AutoGen enable collaborative agent systems, where multiple AI agents specialize in different parts of a workflow, improving speed, accuracy, and adaptability.
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How do businesses integrate AI agents into existing systems?
To deploy AI agents effectively, businesses connect them to existing systems through APIs and automation tools. Agents can interact with external systems, access data from CRMs or cloud platforms, and execute tasks in real time.
Platforms like Zapier already allow integration of AI agent functionality with over 7,000 applications from scheduling emails to managing customer inquiries. A proper integration process also includes monitoring tools to track performance, collect feedback, and ensure the agent is interacting as intended. This feedback loop helps teams refine agent behavior continuously, improving efficiency and reliability over time.
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What are the main use cases for AI agents in business?
AI agents have moved far beyond simple chatbots. They’re now embedded in workflows across industries automating administrative tasks, managing data pipelines, or supporting customer interactions. In customer service, autonomous agents can respond to queries, escalate complex issues, and even personalize replies using stored context.
In software development, agents can create update sets, run tests, or handle documentation. For solopreneurs and marketing teams, AI-powered agents automate content generation, streamline outreach, and ensure messaging stays on-brand. Across all these cases, the value lies in their ability to learn from user feedback and adapt, creating a smoother, more user-friendly AI experience.
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How are AI agents trained and fine-tuned?
Training and fine-tuning AI agents involves preparing clean, high-quality data and teaching the model how to interpret and respond accurately to user queries. The process starts with data labeling — humans annotating examples so the AI can recognize intent and meaning. From there, fine-tuning continues training a pre-trained model on your specific business context or dataset.
Developers should include human oversight to verify responses, use guardrails like safety filters, and continuously test against edge cases to prevent errors. Monitoring tools such as LangSmith or Fiddler AI help track the agent’s decision paths, performance metrics, and potential biases, ensuring your AI system remains both effective and trustworthy.
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What are best practices for building reliable AI agents?
When creating AI agents, reliability comes from structure and iteration. Use a modular design — separating planning, execution, and evaluation — so teams can debug and improve each component independently. Incorporate logging and tracing to monitor tool use and reasoning steps, providing full transparency into how your agent makes decisions.
Regular testing, human-in-the-loop validation, and feedback cycles are essential to maintain quality. Businesses should also design with explainability in mind — allowing developers and stakeholders to understand how the agent reached a specific answer. These best practices not only improve technical stability but also build user confidence and long-term adaptability.
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How do AI agents change the way businesses operate?
Creating AI agents reshapes how organizations approach work. Instead of relying on static software or manual input, businesses now deploy systems that can decide, act, and learn. These autonomous agents streamline repetitive workflows, provide instant answers, and uncover insights that drive smarter decision-making.
By offloading routine AI processes from scheduling to reporting, teams gain more time for creativity, strategy, and innovation. Over time, AI agents evolve into digital teammates, enabling companies to operate with greater speed, precision, and scalability. The result is a shift from reactive operations to intelligent systems that anticipate needs and keep businesses one step ahead.
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