How Lazarev.agency designs digital products and more

Designing a product end-to-end means making a hundred calls most case studies skip over. These articles cover the messy middle: process, debates, trade-offs, and what we'd do differently next time. Experience-based product design articles.

A visual metaphor for balancing competing priorities in product development, using geometric forms to introduce the trade-offs between speed, quality, and cost.

Speed vs. quality in product design: finding the right balance

A bold visual metaphor for asking the right questions, featuring a highlighted question mark emerging from a sea of uncertainty.

10 questions to ask every design agency

Digital product design
Abstract 3D illustration of a glossy blue magnifying glass on a soft blue background, symbolizing research, discovery, and strategic analysis.

The product discovery process: why research comes before design

Digital product design
Abstract 3D composition of glossy blue interconnected geometric cubes and layered structures symbolizing scalable decentralized infrastructure and modern digital systems.

15 best crypto website design practices for 2026

Digital product design
Abstract 3D composition of glossy blue geometric columns and floating shapes symbolizing analytics, growth metrics, and modern digital infrastructure.

How top-performing companies define goals for website redesign

Digital product design
Close-up abstract 3D render of stacked metallic blue layers with smooth curved edges, glossy reflections, and futuristic geometric depth.

Nail product redesign without disrupting existing workflows: introducing a phased approach

Digital product design
Abstract green 3D shapes forming flowing paths with spheres

How to outsource product design: early signs, pros, cons, and a roadmap to do it right

Digital product design
Conceptual 3D illustration showing one highlighted orange door among many identical white doors, symbolizing differentiation, choice, and strategic decision-making in digital product and UX design

17 digital product consulting companies worth shortlisting

Anna Demianenko Photo
Anna Demianenko
Lead Designer
Transparent glass bar chart with ascending columns on a dark background, representing data growth, performance metrics, and analytics-driven decision making in digital product design

UX ROI case studies: how decision-makers should read, compare, and verify design impact

Anna Demianenko Photo
Anna Demianenko
Lead Designer
A large, green, illuminated pyramid sits on vibrant grass against a dark background, creating a striking contrast.

10 reasons to hire a product design agency

Oleksandr Koshytskyi Photo
Oleksandr Koshytskyi
Lead Designer
Highly detailed 3D-rendered iridescent flower with translucent petals and a glowing stem against a soft blue background

Customer experience design in the age of AI UX

Oleksandr Holovko Photo
Oleksandr Holovko
Product Lead At Lazarev.
Designer working on laptop representing modern digital product design process

Digital product design: your unfair advantage

Kirill Lazarev Photo
Kirill Lazarev
CEO and Founder
Minimalist black navigation arrow icons on concrete wall showing directions left, right, and down

Product designer vs UX designer: who you need, when, and why?

Anna Demianenko Photo
Anna Demianenko
Lead Designer
Interactive nightlife app interface on tablet showing real-time nightclub busyness levels, map view, and directions — nightlife mobile app UI/UX design example

How to finally get the product design process right

Oleksandr Koshytskyi Photo
Oleksandr Koshytskyi
Lead Designer
Abstract 3D render of smooth, flowing translucent ribbons in iridescent hues of purple, pink, and blue on a soft blue background. The glossy surfaces reflect vibrant neon lighting, creating a futuristic and fluid aesthetic.

How to build a product roadmap that delivers business outcomes?

Oleksandr Koshytskyi Photo
Oleksandr Koshytskyi
Lead Designer
Man with a beard wearing a white shirt and green sweater draped over his shoulders, intently working on a silver Apple MacBook in a bright, modern workspace.

Product Design vs. UX Design: What Sets Them Apart?

Anna Demianenko Photo
Anna Demianenko
Lead Designer