How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

Abstract 3D composition of reflective cubes forming a structured grid, evoking data systems, modular architecture, and scalable digital infrastructure

How to scale a startup like a visionary CEO

Oleksandr Holovko

Product Lead At Lazarev.

March 19, 2026

View profile

Growth & CRO

min read

Layered green abstract shape with smooth gradients on a dark background, symbolizing scalable digital product design systems and modern visual identity for AI and B2B technology brands

How to build conversion funnels the right way

Growth & CRO

Smartphone displaying a fitness or wellness analytics dashboard with total classes attended, repeat usage percentage, pie chart, and class attendance graph

How can product teams boost mobile app retention in the first 30 days?

Growth & CRO

Close-up of a person in a green sweater holding and typing on a smartphone outdoors

What are the most actionable UX performance metrics to track?

Growth & CRO

3D abstract purple torus made of rotating metallic slices against a smooth blue gradient background

How to reduce customer churn: benchmarks, formulas, and UX strategies

Growth & CRO

Yellow arrow shapes pointing right on a bright blue background

How to design new customer onboarding that gets users to value fast?

Growth & CRO

Row of red-handled shopping carts lined up outdoors in sunlight against a beige wall

What’s the fastest way to optimize a product page and increase conversions?

Growth & CRO

All

Research & strategy

UX/UI design

Digital product design

Web design

AI & digital transformation

Growth & CRO

Industry UX/UI playbooks

Digests

Growth & CRO

min read

Close-up 3D render of a red translucent link connected to a polished metallic U-shaped component

Bounce rate optimization guide: learn moves that keep visitors on page

Oleksandr Holovko

Product Lead At Lazarev.

Growth & CRO

min read

3D bar chart symbolizing business growth and CRO optimization strategies

Growth and CRO: where traffic turns into revenue

Kirill Lazarev

CEO and Founder

Growth & CRO

min read

3D illustration of e-commerce marketing with shopping cart, target, growth chart, and shopping bags symbolizing online sales strategy

How to increase online sales with great UX design

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

Abstract 3D spiral design with metallic reflections and fluid light effects on a black background — digital art and modern design concept

Dual playbook for website conversion rate optimization: luxury e‑com vs B2B platform

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

huge blue and pink bubbles placed side by side

How to increase user engagement on your website in 2026

Anna Demianenko

Lead Designer

Growth & CRO

min read

Increasing retention rates with UX: best practices

How to increase retention rates?

Oleksandr Koshytskyi

Lead Designer

Growth & CRO

min read

Cluster of elongated, orange-brown mineral crystals protruding vertically from a rocky base against a gradient blue background.

How to maximize startup value with digital product design: strategies for growth

Kirill Lazarev

CEO and Founder

Growth & CRO

min read

A few interface screens show examples of good pitch deck designs.

How to make a pitch deck that wins

Oleksandr Koshytskyi

Lead Designer