“We set out to build an AI product the market hadn’t seen before — a video director that runs on voice. Taking home the People’s Voice Webby for the best visual UI design confirms what we’ve believed since the first brief: good UI is what makes AI usable, and we are now the agency that officially builds it.”
{{Kirill Lazarev}}
We won the Webby for best visual UI in AI
Lazarev.agency has won the 30th Annual Webby People’s Voice Award in Visual Design AI with Elva, the voice-first AI video director we designed end to end.
Which means, very specifically, this: we are officially the agency that designs the best UI for AI.
Why the award lands the way it does
The Webby is the internet’s benchmark for excellence. People’s Voice is the public award — decided by users. Winning it in Visual Design AI is not a craft pat on the back. It is a signal from the market about where AI product value is created right now.
Model quality is no longer the hard part. The interface is. A capable AI paired with a confusing UI is a lost product, and the public rewarded the team that solved the UI layer. That team was ours.
What Elva is
Elva is a voice-first AI video editor app for mobile. Users speak a request — “make a travel reel from last weekend” or “put together something fun from the kids’ birthday” — and Elva selects the clips, cuts to rhythm, adds music, and matches a mood. No timelines. No layers. No menus. Raw camera-roll footage becomes a social-ready clip without a single manual edit.
What Lazarev.agency designed
We delivered end-to-end AI video editor app design: brand identity, AI persona, onboarding funnel and App Store optimization, the full voice-first in-app experience, and an intelligent context-aware monetization system. Every layer was shipped as one connected product, not as separate workstreams. That coherence is what the Webby jury and the public felt.
What this changes for Lazarev.agency
We have always built AI products as systems — brand, UX, interaction model, and monetization treated as one decision. Winning best visual UI for AI confirms that position publicly.
If you’re building an AI product and the interface is the thing standing between you and adoption, you know which agency to call.
Thank you
To everyone who voted for Elva at the 30th Annual Webby Awards — thank you. To the Elva team for trusting Lazarev.agency with the full scope of the product — thank you.
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