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Branding we've built for growing teams
Branding is the fastest thing a company communicates and the slowest thing to change, which makes early decisions expensive to get wrong. The cases below cover branding built to hold up everywhere a company shows up, from the first impression to the product interface itself.
How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How we made AI Infra Summit the most recognizable AI event in the SF area
AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.
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How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
View case
How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
View case
How we made AI Infra Summit the most recognizable AI event in the SF area
AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.
View case