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Shiplux

How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice

Award-Winning
Project:
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Industry:
Enterprise
Websites
Logistics
Services:
Website redesign
B2B web design agency
Digital product design
Shiplux homepage hero on a laptop, with a red long-haul truck, the headline "Premier Vehicle Transport Service," and a pickup-to-delivery quote bar with a Get a Quote button.
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About
the project

Clear pricing and on-platform control to lift quote requests

Shiplux is a vehicle shipping platform for people moving cars, RVs, and trailers across states and borders. It had the operational muscle to move vehicles reliably, but its product experience hid the two things customers most needed to see: what a shipment costs and where it stands.

Vehicle transport is a nervous purchase. Prices swing with distance and shipping method, and opaque brokers lock quotes behind a form. Leave buyers uncertain about price and status, and they keep shopping around, so quote requests never become bookings.

Lazarev.agency redesigned Shiplux's vehicle shipping platform into a decision-focused booking experience. The redesign put key steps on the first screen and pulled status and messaging into the shipment itself. Customers now understand their options and follow a booking from quote to pickup without leaving the platform.

Results
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The Project’s
Discovery Phase

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First Point

Opened a quote request on the first screen

Shiplux's homepage is the first test of whether a nervous shipper stays or clicks back to a competitor. Lazarev.agency rebuilt the homepage so a visitor can see what Shiplux does and start a price quote by entering where the vehicle is picked up and dropped off.

Now, the service and a price request share the same view, and a first-time visitor can request a price in seconds. 

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Second Point

Matched each shipping type to its own page

On Shiplux's platform, the person moving heavy equipment and the person moving a sedan arrive with the same worry about price and risk, and little patience for pages written for someone else. 

Lazarev.agency built a dedicated page for each shipping type. A buyer never has to read past services for other vehicles, and the reassurance a nervous shipper needs meets them at the point of decision. A single general menu once left buyers to figure out which service fit them. Now each page speaks to one type of move and asks that buyer for a price.

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Third Point

Put support on every channel a customer uses

A Shiplux shipment takes days, and a nervous customer's questions can come at any hour. Lazarev.agency made Shiplux's support reachable on every channel a customer already uses. 

The customer picks the channel they like and reaches a person without hunting for a hidden form or waiting on a single inbox. Where rival brokers push people off-platform and out of reach between quote and delivery, Shiplux stays one message away.

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Fourth Point

Backed the booking with proof from real buyers

A first-time Shiplux customer is handing a valuable vehicle to a company they found online, and the company's own promises only go so far. Lazarev.agency set up a customer-reviews section on Shiplux, where real buyers, the vehicles they shipped, and their ratings appear side by side as proof. 

Seeing a named owner trust the company with a high-value vehicle tips a hesitant visitor toward a quote, and steadies the nerve it takes to ship a prized car with a company found online.

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FAQ

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What are the best ways to increase conversion rates in a vehicle shipping platform?

Conversion improves when pricing transparency, service clarity, and a predictable process are built into the core experience. On Shiplux, Lazarev.agency surfaced pricing logic early, made the comparison between open, enclosed, and RV shipping clearer, and shaped a linear booking flow. Removing hidden steps lowered hesitation and raised decision confidence.

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How can logistics platforms build trust with first-time users?

Trust grows when users understand costs, timelines, and next steps before committing. For Shiplux, Lazarev.agency rebuilt the homepage to communicate value within seconds and brought shipment tracking and communication inside the platform. Visible status updates and in-context messaging removed the uncertainty first-time buyers feel.

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What UX improvements reduce drop-off in logistics marketplaces?

Drop-off often happens during pricing confusion or service overload. On Shiplux, Lazarev.agency restructured service options into guided comparisons and placed cost breakdowns directly in the decision flow. Strong vehicle shipping platform design lowers cognitive load at each step.

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How should pricing be presented in shipping or logistics SaaS platforms?

Pricing should not be hidden behind forms. On Shiplux, Lazarev.agency implemented transparent cost logic based on distance, vehicle type, and shipping method, and clear breakdowns replaced vague estimates. This approach raises perceived fairness and helps more buyers complete a booking.

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What features are essential in a scalable vehicle shipping platform?

A scalable platform needs a clear quote path, service pages matched to each vehicle type, support on the channels buyers already use, and visible proof from past customers. For Shiplux, Lazarev.agency built dedicated service pages, placed a Get a Quote entry on the first screen, and paired reviews with each offer, so growth never reintroduces the old confusion.

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