How Dash’s platform redesign helped brokers market listings faster and win more deals

When the Dash team first reached out to us, the platform’s mismatched layouts and crowded screens slowed users down and cast doubt on the numbers they meant to act on.

We gave Dash a unified design system across both web and mobile: shared navigation, repeatable components, and a clear visual hierarchy with an uncluttered structure.

The platform feels credible and dependable from the first screen, which, in turn, earns the steady daily use a marketing tool needs before it pays off.

When approvals, publishing status, and channel performance live in separate corners of a product, brokers waste the start of every day reconstructing where things stand.

We rebuilt the dashboard as a command center. On one screen, a broker lands on unread messages, live performance across connected channels, counts of active listings and posts already shared, the listings most recently promoted, and the latest documents.

Brokers see what needs attention and take action without hunting, so more listings get worked each day, and fewer campaigns are put on hold.

Brokers running campaigns across several networks lose track of what is published, what is scheduled, and what is still waiting.

We split the activity feed into shared content and a sharing queue. Each item shows its channels, its scheduled time, and inline controls, with content grouped by state so nothing sits in limbo.

Handling many listings at once is slow when materials are scattered, and slower still when the property is not yet in the catalog. Every day of setup is a day the property earns nothing.

We redesigned the Properties experience with sharper filtering. New listings enter the marketing pipeline sooner, closing the gap between signing a property and getting it in front of buyers.

We rebuilt reporting around the measures brokers act on: clicks, engagement, impressions, audience growth, and side-by-side channel performance, with per-property reports a broker can save or hand to a seller.

Brokers spot the listings gaining traction and can shift toward them in an instant. The result is a better return on each campaign, plus hard evidence to show owners their property is being marketed. 

Reformatting photos for each network by hand is tedious and error-prone, and the delay means a fresh listing goes quiet on social media just when interest is highest.

We built each property page around an overview plus a Content to Share library. Dash resizes images for each channel, and a broker can share or download them with a tap.

Brokers go from the listing page to a published, on-format post in moments, keeping marketing consistent and timely across every platform a buyer might be on.

Inbound comments and replies from many channels blur into one undifferentiated stream — a reality many real estate agents know well. When a broker cannot immediately tell where a message came from or what it needs, replies slow down, and warm buyers cool off.

We rebuilt messaging so every conversation carries its context up front, and a broker knows which channel a message arrived on and what kind of reply it calls for before opening the thread.