How Lazarev.agency redesigned FunditOn to move donors from hesitation to giving

On FunditOn's marketplace, people raise money by buying and selling donated items, and every sale sends funds to a chosen cause. When a sale falls through, that cause loses money it was counting on. 

Lazarev.agency rebuilt the path from landing to checkout: one search now covers an item, a cause, and a location, and each result appears as a consistent card with a clear price and a one-tap save. 

A shopper can support a cause by buying something they want, and the design keeps the item-to-cause link in view the whole way to payment.

A donor about to send money to a stranger's cause needs a reason to believe it is real, and on FunditOn's old build there was little to reassure them. Lazarev.agency gave every FunditOn cause page a set of credibility signals: live supporter activity, visible progress toward the goal, a direct line to the seller, and a clear way to report a problem. 

Each signal answers a question a hesitant donor is already asking, so proof of a real, active cause sits right where the decision to give happens. Fewer people abandon the page at the moment of doubt, and more causes hold donors through to a contribution.

Setting up a cause on the old FunditOn meant facing a long, unclear form. Lazarev.agency broke FunditOn's cause creation into numbered steps with a visible tracker, so a fundraiser always knows where they are and what is left. 

Listing an item to sell carries only the fields it needs, with room to skip a step and return, so momentum holds through to submission. More fundraisers finish the setup and open their cause, which puts more items up for sale and more money in reach of every cause.

Adding anything new to the old FunditOn meant building it from scratch, and custom work is slow and costly. Lazarev.agency gave FunditOn a component system: one item card, one filter set, one catalog layout, reused wherever items appear. 

A new cause or category slots into a structure already built, which lets FunditOn launch it in a fraction of the time a custom page would take. New fundraising initiatives reach donors sooner and cost FunditOn less to launch.

Many people open FunditOn on a phone, and a buyer who cannot message a seller or confirm a purchase on mobile leaves. Lazarev.agency built FunditOn's messaging and buy-request flow to work the same on a phone and a desktop: a buyer asks questions about an item, and a seller reviews and accepts the request from either screen. 

Nothing about closing a sale depends on sitting at a computer. More conversations reach a sale on mobile, and FunditOn keeps the donors who would otherwise drop at a cramped phone screen.

After paying on the old FunditOn, a buyer had no clear record of the order and no way to confirm it went through. 

Our team gave FunditOn a purchase history where every order shows its status in one clear account view. A buyer can see what they have bought and which causes they have backed without emailing anyone to check. That record of giving brings buyers back for a second and third purchase, and repeat buyers are what keep causes funded over time.