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UX research & strategy that changed the brief
UX research & strategy answer the two questions that come before design: what do people need, and which of those needs can the business serve well? Each case below shows the research that reframed a problem and the strategy that came out of it.
How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.
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How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.
View case