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Branding

Branding we've built for growing teams

Branding is the fastest thing a company communicates and the slowest thing to change, which makes early decisions expensive to get wrong. The cases below cover branding built to hold up everywhere a company shows up, from the first impression to the product interface itself.

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Startups

SaaS

UI/UX design

Web design

Redesign

Branding

Growth

Revenue

SaaS

24 Sep 26

How our AI cybersecurity platform design helped Cracken make offensive security feel operational

Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.

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Cracken cybersecurity website hero displayed on a desktop monitor, using intense red visuals, dark rocky surroundings, and the headline “Release the Cracken. Weaponize defense.”

Scaleups

Web3

UI/UX design

Web design

Design system

Product design

Branding

Growth

Conversion

Revenue

Recognition

Web3

20 Sep 26

How a Web3 platform redesign drove 120% traffic growth and boosted user engagement

Explore how strategic Web3 platform redesign by Lazarev.agency improved navigation, developer onboarding, and content discovery, driving 120% traffic growth, higher engagement, and stronger user retention.

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A laptop displays a vibrant purple webpage with "We are all kin" text, promoting community engagement and app development.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

10 Aug 26

Voice AI video editor app design: how we shipped Elva's brand, onboarding, and agentic editing flow

Lazarev.agency designed Elva, a voice-first AI video editor — brand, UX, UI, onboarding, monetization — as one launch. Webby Winner, Best Visual UI in AI.

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Elva's video picker screen surrounded by floating glass bubbles with chromatic aberration

Scaleups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Retention

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Logo of Hedonism Wines featuring a stylized figure enjoying wine amidst grapevine motifs, with the brand name prominently displayed.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

31 Jul 26

How we built an AI media platform that reached 85k users in its first month

See how VTnews.ai, a news platform exposing media bias, reached 85k users in the first month after Lazarev.agency helped to redesign the platform.

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How we built an AI media platform that reached 85k users in its first month

Scaleups

Media

UI/UX design

UX research

Design system

Redesign

Branding

Growth

Retention

Media

31 Jul 26

How our redesign grew AfroTech from 500 to 20,000 users

AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.

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Afrotech desktop homepage mockup shows a featured entertainment news article, celebrity image, latest story cards, and a newsletter signup section in a bold green, black, and white visual style.

Scaleups

Media

UI/UX design

Web design

Branding

Conversion

Revenue

Recognition

Media

16 Oct 25

How strategic cinematography equipment platform design drove 41% new demand

Explore how Lazarev.agency created a premium cinematography equipment platform design for NODO, turning Inertia Wheels MAX into an immersive digital launch experience.

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A 3D render of NODO wheels against the dark background

Startups

Health

UI/UX design

UX research

Design system

Product design

Branding

Growth

Usability

Retention

Health

09 Oct 25

How Lazarev.agency designed Conscious Baboon, a four-pillar wellness app, for lasting retention

Conscious Baboon transformed holistic wellness into a habit people could sustain. Lazarev.agency designed a four-pillar wellness experience that combines personalized plans, daily progress loops, and expert guidance to keep users engaged, balanced, and motivated over the long term.

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Hand holding a smartphone with the Conscious Baboon logo displayed on a black app loading screen.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Startups

Community

UI/UX design

Web design

Redesign

Branding

Growth

Conversion

Revenue

Recognition

Community

04 Sep 25

How Lazarev.agency redesigned Founders Club NY into a premium membership magnet for startup founders

Founders Club NY transformed its website into a premium membership experience for ambitious startup founders. Lazarev.agency designed a conversion-focused landing page that showcases member credibility, communicates tangible value, and guides qualified founders toward joining an exclusive network.

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Founders Club NY landing page hero on a laptop, headline over a New York skyline with a Join the Club button.

Startups

Commerce

Community

UI/UX design

Web design

Product design

Branding

Growth

Usability

Revenue

Commerce

Community

01 Sep 25

How Lazarev.agency redesigned FunditOn to move donors from hesitation to giving

FunditOn transformed community fundraising into an experience donors could trust. Lazarev.agency redesigned the platform with credibility-focused donation flows, guided campaign creation, and a scalable design system that helps fundraisers launch faster and encourages repeat giving.

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FunditOn homepage on a laptop, with the headline on buying and selling donated items to raise funds for a cause.

Startups

Commerce

Redesign

Web design

Branding

UI/UX design

Conversion

Commerce

18 Aug 25

How Lazarev.agency redesigned Chuvachi into a furniture brand shoppers trust with high-value orders

Chuvachi transformed online furniture shopping into a premium buying experience. Lazarev.agency redesigned the ecommerce platform with editorial product storytelling, immersive imagery, and a transparent purchasing journey that helps customers confidently invest in high-value furniture online.

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Chuvachi furniture e-commerce product page on a laptop, showing a pendant lamp with specifications and buying options.
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