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Branding we've built for growing teams
Branding is the fastest thing a company communicates and the slowest thing to change, which makes early decisions expensive to get wrong. The cases below cover branding built to hold up everywhere a company shows up, from the first impression to the product interface itself.
How our AI cybersecurity platform design helped Cracken make offensive security feel operational
Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.
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How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How we made AI Infra Summit the most recognizable AI event in the SF area
AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.
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How a festival event page redesign boosted Blavity’s ticket sales
Blavity’s House Party needed to sell the experience before it sold the ticket. Lazarev.agency redesigned the event page around lineup visibility, frictionless ticket discovery, and sponsor engagement, creating a faster path from curiosity to checkout.
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How we helped Grand Founders boost 273% community growth through strategic platform design
Grand Founders needed more than a website — it needed a bridge between capital, innovation, and community. Lazarev.agency designed a purpose-driven platform that helped investors, entrepreneurs, and ambassadors find their path to participation, driving 273% community growth after launch.
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How MARIEMUR doubled engagement with luxury fashion e-commerce UX design
MARIEMUR didn’t have a traffic problem — it had a choice overload problem. Lazarev.agency transformed the luxury shopping experience with a curated, emotion-led journey that doubled engagement, increased product interaction, and turned browsing into buying intent.
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How our logistics platform design fixed Flikair's costliest bottleneck
Flikair’s challenge was the cost of finding the right data too late. Lazarev.agency redesigned the logistics platform around faster operational decisions, helping teams spot risks sooner, configure shipments with confidence, and stay in control from desk to terminal.
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