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Branding

Branding we've built for growing teams

Branding is the fastest thing a company communicates and the slowest thing to change, which makes early decisions expensive to get wrong. The cases below cover branding built to hold up everywhere a company shows up, from the first impression to the product interface itself.

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Startups

SaaS

UI/UX design

Web design

Redesign

Branding

Growth

Revenue

SaaS

24 Sep 26

How our AI cybersecurity platform design helped Cracken make offensive security feel operational

Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.

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Cracken cybersecurity website hero displayed on a desktop monitor, using intense red visuals, dark rocky surroundings, and the headline “Release the Cracken. Weaponize defense.”

Scaleups

Web3

UI/UX design

Web design

Design system

Product design

Branding

Growth

Conversion

Revenue

Recognition

Web3

20 Sep 26

How a Web3 platform redesign drove 120% traffic growth and boosted user engagement

Explore how strategic Web3 platform redesign by Lazarev.agency improved navigation, developer onboarding, and content discovery, driving 120% traffic growth, higher engagement, and stronger user retention.

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A laptop displays a vibrant purple webpage with "We are all kin" text, promoting community engagement and app development.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

10 Aug 26

Voice AI video editor app design: how we shipped Elva's brand, onboarding, and agentic editing flow

Lazarev.agency designed Elva, a voice-first AI video editor — brand, UX, UI, onboarding, monetization — as one launch. Webby Winner, Best Visual UI in AI.

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Elva's video picker screen surrounded by floating glass bubbles with chromatic aberration

Scaleups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Retention

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Logo of Hedonism Wines featuring a stylized figure enjoying wine amidst grapevine motifs, with the brand name prominently displayed.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

31 Jul 26

How we built an AI media platform that reached 85k users in its first month

See how VTnews.ai, a news platform exposing media bias, reached 85k users in the first month after Lazarev.agency helped to redesign the platform.

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How we built an AI media platform that reached 85k users in its first month

Scaleups

Media

UI/UX design

UX research

Design system

Redesign

Branding

Growth

Retention

Media

31 Jul 26

How our redesign grew AfroTech from 500 to 20,000 users

AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.

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Afrotech desktop homepage mockup shows a featured entertainment news article, celebrity image, latest story cards, and a newsletter signup section in a bold green, black, and white visual style.

Enterprises

Media

Community

Travel

UI/UX design

UX research

Web design

Design system

Digital transformation

Branding

Growth

Media

Community

Travel

21 May 26

Lviv.travel attracted 300,000+ foreign visitors in the first year after launch

A city with 2.2M annual visitors had no true digital front door. Lazarev.agency built Lviv.travel into a mobile-first tourism platform that helped attract 300K+ foreign visitors while turning trip planning into a seamless, city-wide experience.

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Two smartphones displaying the Lviv travel app with city events, restaurant discovery, and Lviv City Card features against a vibrant green background.

Startups

AI

Media

Community

Web design

Branding

Conversion

Revenue

AI

Media

Community

18 May 26

How the AI conference website design built credibility for Swell AI

Not just a conference site — a credibility engine. Swell AI’s digital presence combined UX, branding, and scalable infrastructure to help position the event among leading AI and UX conferences.

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Laptop displaying the Swell AI conference website with bold event branding, conference details, and messaging focused on making AI usable, useful, and delightful.

Startups

AI

Media

Design system

Branding

Efficiency

Recognition

AI

Media

14 May 26

AI brand identity design for Elva — a content-first system built on glass and chromatic aberration

AI brand identity case study: Elva's logo, AI persona, typography, color, voice, and App Store creatives — designed by Lazarev.agency.

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Elva AI video editor brand identity case study cover by Lazarev.agency

Scaleups

SaaS

UI/UX design

Web design

Design system

Redesign

Branding

Growth

Usability

Conversion

Recognition

SaaS

07 May 26

How enterprise workforce platform design boosted job applications and streamlined hiring process

Explore how Lazarev.agency transformed ReadyOn with enterprise workforce platform design, creating an accessible, engaging, and dual-audience digital experience that drives adoption.

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A laptop screen displaying a dark blue background with bold text about flexible frontline work and options for consultation and job seekers.

Scaleups

SaaS

Industrial

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Efficiency

SaaS

Industrial

20 Apr 26

How an industrial SaaS UX redesign reduced task completion time by 65%

Explore how Lazarev.agency redesigned Qore8’s industrial asset management platform, removing workflow bottlenecks, boosting productivity, and cutting task completion time by 65%.

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A laptop displays a design software interface, showing engineering documentation and schematics for a mechanical component.

Startups

AI

Digital transformation

Branding

AI product design

Growth

Funding

AI

09 Apr 26

How we helped Accern build a unified brand and attract strategic investments

Explore how Lazarev.agency helped Accern redefine its brand identity, unify its ecosystem, and position itself for growth and strategic investment.

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Abstract gradient background in blue and cyan hues, featuring a white logo at the center.
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