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Commerce projects measured in orders
Commerce is one of the few areas where a design decision shows up directly in revenue, since every unclear step has a cost you can count. The cases below cover commerce work where the interface had to hold up against that math.
How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How MARIEMUR doubled engagement with luxury fashion e-commerce UX design
MARIEMUR didn’t have a traffic problem — it had a choice overload problem. Lazarev.agency transformed the luxury shopping experience with a curated, emotion-led journey that doubled engagement, increased product interaction, and turned browsing into buying intent.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
View case
How MARIEMUR doubled engagement with luxury fashion e-commerce UX design
MARIEMUR didn’t have a traffic problem — it had a choice overload problem. Lazarev.agency transformed the luxury shopping experience with a curated, emotion-led journey that doubled engagement, increased product interaction, and turned browsing into buying intent.
View case