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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Scaleups

B2B SaaS & tools

Product design

Redesign

UX research & strategy

UI/UX design

Retention

B2B SaaS & tools

28 Aug 25

How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster

LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.

View case
LeadFuze lead lists dashboard showing Fuzebot automation status, total leads, and leads remaining for each list.

Scaleups

B2B SaaS & tools

AI & data

Product design

Redesign

Design system

Digital transformation

UI/UX design

Retention

B2B SaaS & tools

AI & data

25 Aug 25

How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust

Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.

View case
Rope-wrapped laptop displaying the Xceed365 HR and payroll dashboard, symbolizing a constrained legacy system

Scaleups

Edtech

B2B SaaS & tools

Redesign

Product design

Digital transformation

UI/UX design

Retention

Edtech

B2B SaaS & tools

21 Aug 25

How the Campus AXESS redesign replaced spreadsheets with one control center

Campus AXESS transformed student administration into a single, institution-wide workspace. Lazarev.agency redesigned the platform around unified student records, streamlined admissions workflows, and powerful filtering, helping universities and language schools manage every stage of the student journey from one control center.

View case
Campus AXESS student account summary open on a laptop, with visa type, account balance, status, and campus pinned in a header above the student's address, admission, class grades, and applications.

Startups

Logistics

Redesign

Web design

Product design

UI/UX design

Conversion

Logistics

18 Aug 25

How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice

Shiplux transformed vehicle shipping into a transparent, confidence-driven booking experience. Lazarev.agency redesigned the platform around upfront pricing, guided quote requests, shipment visibility, and trust-building touchpoints, helping customers move from quote to booking with greater certainty.

View case
Shiplux homepage hero on a laptop, with a red long-haul truck, the headline "Premier Vehicle Transport Service," and a pickup-to-delivery quote bar with a Get a Quote button.

Scaleups

B2B SaaS & tools

Product design

Redesign

UX research & strategy

UI/UX design

Retention

B2B SaaS & tools

28 Aug 25

How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster

LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.

View case
LeadFuze lead lists dashboard showing Fuzebot automation status, total leads, and leads remaining for each list.

Scaleups

B2B SaaS & tools

AI & data

Product design

Redesign

Design system

Digital transformation

UI/UX design

Retention

B2B SaaS & tools

AI & data

25 Aug 25

How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust

Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.

View case
Rope-wrapped laptop displaying the Xceed365 HR and payroll dashboard, symbolizing a constrained legacy system

Scaleups

Edtech

B2B SaaS & tools

Redesign

Product design

Digital transformation

UI/UX design

Retention

Edtech

B2B SaaS & tools

21 Aug 25

How the Campus AXESS redesign replaced spreadsheets with one control center

Campus AXESS transformed student administration into a single, institution-wide workspace. Lazarev.agency redesigned the platform around unified student records, streamlined admissions workflows, and powerful filtering, helping universities and language schools manage every stage of the student journey from one control center.

View case
Campus AXESS student account summary open on a laptop, with visa type, account balance, status, and campus pinned in a header above the student's address, admission, class grades, and applications.

Startups

Logistics

Redesign

Web design

Product design

UI/UX design

Conversion

Logistics

18 Aug 25

How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice

Shiplux transformed vehicle shipping into a transparent, confidence-driven booking experience. Lazarev.agency redesigned the platform around upfront pricing, guided quote requests, shipment visibility, and trust-building touchpoints, helping customers move from quote to booking with greater certainty.

View case
Shiplux homepage hero on a laptop, with a red long-haul truck, the headline "Premier Vehicle Transport Service," and a pickup-to-delivery quote bar with a Get a Quote button.

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