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UX research that changed the brief

UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.

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Startups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Branding

Conversion

Revenue

Commerce

19 Feb 26

How we designed a B2B e-commerce website that boosts engagement and drives revenue

See how this top Etsy seller reduced churn & boosted revenue with modern branding & improved usability.

View case
How we designed a B2B e-commerce website that boosts engagement and drives revenue

Startups

Web3

Fintech

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Web3

Fintech

16 Feb 26

How we designed a crypto wallet that wins first-time users and retains pros

See how Lazarev.agency created an intuitive crypto wallet driving mass adoption with simplified onboarding & UX.

View case
Smartphone on a dark green background showing a finance app with a $8,949.12 balance and action buttons.

Startups

SaaS

Health

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

SaaS

Health

12 Feb 26

How we helped a wellness platform boost engagement and secure $3.1m for expansion

See how WellSet boosted engagement 75% & raised $3.1M with our user-centric wellness platform redesign.

View case
Woman in white activewear seated in a yoga pose, overlaid with floating fitness-tracking stat cards and charts on a soft green background.

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

View case
Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.

Scaleups

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Growth

Usability

Conversion

Efficiency

Retention

Fintech

11 Dec 25

How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product

Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.

View case
High-impact visual cover introducing Tratta as a modern payments and transaction platform focused on financial operations, reporting, and digital payment management.

Startups

SaaS

Real estate

UI/UX design

UX research

Web design

Design system

Product design

Growth

Usability

Conversion

Recognition

SaaS

Real estate

08 Dec 25

How Rentcredit's B2C property management design gave landlords and tenants equal footing on every deposit

Rentcredit replaced deposit disputes with a shared source of truth. Lazarev.agency designed a property management platform where landlords and tenants work from the same verified records, making deposits, inspections, and property history transparent from move-in to move-out.

View case
Property management dashboard interface displaying rental deposit analytics and operational metrics.

Startups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Branding

Conversion

Revenue

Commerce

19 Feb 26

How we designed a B2B e-commerce website that boosts engagement and drives revenue

See how this top Etsy seller reduced churn & boosted revenue with modern branding & improved usability.

View case
How we designed a B2B e-commerce website that boosts engagement and drives revenue

Startups

Web3

Fintech

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Web3

Fintech

16 Feb 26

How we designed a crypto wallet that wins first-time users and retains pros

See how Lazarev.agency created an intuitive crypto wallet driving mass adoption with simplified onboarding & UX.

View case
Smartphone on a dark green background showing a finance app with a $8,949.12 balance and action buttons.

Startups

SaaS

Health

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

SaaS

Health

12 Feb 26

How we helped a wellness platform boost engagement and secure $3.1m for expansion

See how WellSet boosted engagement 75% & raised $3.1M with our user-centric wellness platform redesign.

View case
Woman in white activewear seated in a yoga pose, overlaid with floating fitness-tracking stat cards and charts on a soft green background.

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

View case
Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.

Scaleups

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Growth

Usability

Conversion

Efficiency

Retention

Fintech

11 Dec 25

How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product

Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.

View case
High-impact visual cover introducing Tratta as a modern payments and transaction platform focused on financial operations, reporting, and digital payment management.

Startups

SaaS

Real estate

UI/UX design

UX research

Web design

Design system

Product design

Growth

Usability

Conversion

Recognition

SaaS

Real estate

08 Dec 25

How Rentcredit's B2C property management design gave landlords and tenants equal footing on every deposit

Rentcredit replaced deposit disputes with a shared source of truth. Lazarev.agency designed a property management platform where landlords and tenants work from the same verified records, making deposits, inspections, and property history transparent from move-in to move-out.

View case
Property management dashboard interface displaying rental deposit analytics and operational metrics.
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