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Growth & CRO

How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

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Digests

Growth & CRO

17 Jun 25

How to increase user engagement on your website in 2026

Anna Demianenko
Anna Demianenko

Lead Designer

huge blue and pink bubbles placed side by side

Growth & CRO

10 Jun 25

How to increase retention rates?

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

Increasing retention rates with UX: best practices

Growth & CRO

12 Sep 24

How to maximize startup value with digital product design: strategies for growth

Kirill Lazarev
Kirill Lazarev

CEO and Founder

Cluster of elongated, orange-brown mineral crystals protruding vertically from a rocky base against a gradient blue background.

Growth & CRO

06 Sep 24

How to make a pitch deck that wins

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

A few interface screens show examples of good pitch deck designs.