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Growth & CRO

How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

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Digests

Growth & CRO

24 Jun 26

Why is nobody opening your KPI dashboard, and how to fix it?

Oleksandr Holovko
Oleksandr Holovko

Product Lead at Lazarev.agency

3D illustration of a business analytics dashboard featuring an upward-trending bar chart, a growth arrow, a pie chart, a target with arrows hitting the bullseye, and a clock symbolizing efficiency.

Growth & CRO

04 Jun 26

Why design is a revenue driver

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

A visual representation of growth and value creation, using stacked coins to introduce strategies focused on increasing customer lifetime value, retention, and long-term business performance.

Growth & CRO

13 May 26

How to increase MQL to SQL conversion

Anna Demianenko
Anna Demianenko

Lead Designer

Abstract 3D illustration of glossy blue interconnected cubes and layered geometric structures representing scalable onboarding systems, analytics, and modern digital infrastructure.

Growth & CRO

12 May 26

How to improve free trial to paid conversions

Anna Demianenko
Anna Demianenko

Lead Designer

Abstract 3D composition of glossy blue interconnected cubes and layered geometric structures representing scalable digital systems, automation, and modern infrastructure.

Growth & CRO

11 May 26

Why is my conversion rate so low? Let’s look at the funnel and UX problems first

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

Abstract 3D illustration of glossy blue layered geometric blocks and floating cubes symbolizing scalable cloud infrastructure, system architecture, and digital growth.

Growth & CRO

11 May 26

What feature adoption strategy gets users to use new features?

Kirill Lazarev
Kirill Lazarev

CEO and Founder

Abstract 3D composition of glossy blue interconnected geometric cubes and floating blocks symbolizing AI systems, scalable infrastructure, and modern digital architecture.

Growth & CRO

08 May 26

How to improve customer lifetime value

Ostap Oshurko
Ostap Oshurko

Lead Designer

Abstract 3D illustration of interconnected glossy blue geometric cubes and layered blocks symbolizing scalable digital infrastructure and modern product systems.

Growth & CRO

19 Mar 26

How to scale a startup like a visionary CEO

Oleksandr Holovko
Oleksandr Holovko

Product Lead at Lazarev.agency

Abstract 3D composition of reflective cubes forming a structured grid, evoking data systems, modular architecture, and scalable digital infrastructure

Growth & CRO

13 Jan 26

How to build conversion funnels the right way

Oleksandr Holovko
Oleksandr Holovko

Product Lead at Lazarev.agency

Layered green abstract shape with smooth gradients on a dark background, symbolizing scalable digital product design systems and modern visual identity for AI and B2B technology brands