How design moves CRO & retention — Lazarev.agency’s perspective
Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.
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Industry UX/UI playbooks
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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
Founder at Pika AI