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Growth & CRO

How design moves CRO & retention — Lazarev.agency’s perspective

Half of CRO is psychology and the other half is removing things. The articles below document design experiments we've run with growth teams: what moved the conversion needle, what didn't, and which "best practices" we'd ignore now.

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Digests

Growth & CRO

04 Dec 25

How can product teams boost mobile app retention in the first 30 days?

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

Smartphone displaying a fitness or wellness analytics dashboard with total classes attended, repeat usage percentage, pie chart, and class attendance graph

Growth & CRO

03 Dec 25

What are the most actionable UX performance metrics to track?

Oleksandr Holovko
Oleksandr Holovko

Product Lead at Lazarev.agency

Close-up of a person in a green sweater holding and typing on a smartphone outdoors

Growth & CRO

02 Dec 25

How to reduce customer churn: benchmarks, formulas, and UX strategies

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

3D abstract purple torus made of rotating metallic slices against a smooth blue gradient background

Growth & CRO

01 Dec 25

How to design new customer onboarding that gets users to value fast?

Anna Demianenko
Anna Demianenko

Lead Designer

Yellow arrow shapes pointing right on a bright blue background

Growth & CRO

28 Nov 25

What’s the fastest way to optimize a product page and increase conversions?

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

Row of red-handled shopping carts lined up outdoors in sunlight against a beige wall

Growth & CRO

27 Nov 25

Bounce rate optimization guide: learn moves that keep visitors on page

Oleksandr Holovko
Oleksandr Holovko

Product Lead at Lazarev.agency

Close-up 3D render of a red translucent link connected to a polished metallic U-shaped component

Growth & CRO

07 Oct 25

Growth and CRO: where traffic turns into revenue

Kirill Lazarev
Kirill Lazarev

CEO and Founder

3D bar chart symbolizing business growth and CRO optimization strategies

Growth & CRO

30 Sep 25

How to increase online sales with great UX design

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

3D illustration of e-commerce marketing with shopping cart, target, growth chart, and shopping bags symbolizing online sales strategy

Growth & CRO

22 Sep 25

Dual playbook for website conversion rate optimization: luxury e‑com vs B2B platform

Oleksandr Koshytskyi
Oleksandr Koshytskyi

Lead Designer

Abstract 3D spiral design with metallic reflections and fluid light effects on a black background — digital art and modern design concept