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Conversion

Conversion problems we were brought in to fix

Conversion usually hinges on how little friction stands between intent and action. Each case below traces a conversion bottleneck we found and the interface decisions that cleared it.

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Startups

AI & data

Media

AI product design

Product design

Branding

UI/UX design

Conversion

Retention

AI & data

Media

10 Aug 26

Voice AI video editor app design: how we shipped Elva's brand, onboarding, and agentic editing flow

Lazarev.agency designed Elva, a voice-first AI video editor — brand, UX, UI, onboarding, monetization — as one launch. Webby Winner, Best Visual UI in AI.

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Elva's video picker screen surrounded by floating glass bubbles with chromatic aberration

Enterprises

Commerce

Redesign

UI/UX design

Web design

Design system

Digital transformation

Conversion

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Logo of Hedonism Wines featuring a stylized figure enjoying wine amidst grapevine motifs, with the brand name prominently displayed.

Enterprises

Commerce

Redesign

UI/UX design

Web design

Digital transformation

Conversion

Commerce

27 Jul 26

How we enhanced conversion rates and product discovery for a leading US tire retailer

Discover how Lazarev.agency redesigned Priority Tire’s ecommerce UX to boost conversions, simplify product discovery, and create faster, smarter buying journeys for complex product selection.

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Logo design for "Priority Tire," featuring a sleek tire with an elegant wheel on a dark background.

Startups

AI & data

Web design

UI/UX design

Design system

Conversion

AI & data

22 Jul 26

How we made AI fashion tech click with buyers instantly

Discover how Lazarev.agency designed Mannequin's story-driven website showcasing AI garments with 2D assets.

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Branding visual on a purple gradient: a person in a white top with "Mannequin® Technologies" in yellow text across their face.

Startups

AI & data

Media

Web design

Redesign

Design system

Conversion

AI & data

Media

10 Jul 26

How we made AI Infra Summit the most recognizable AI event in the SF area

AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.

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Desktop monitor mockup shows an AI infrastructure event website with bold blue typography, registration CTAs, event details, and a dark tech-focused visual style.

Startups

AI & data

B2B SaaS & tools

Web design

Design system

AI product design

Conversion

AI & data

B2B SaaS & tools

09 Jul 26

How our AI cybersecurity platform design helped Cracken make offensive security feel operational

Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.

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Cracken cybersecurity website hero displayed on a desktop monitor, using intense red visuals, dark rocky surroundings, and the headline “Release the Cracken. Weaponize defense.”

Startups

B2B SaaS & tools

Web design

Redesign

UI/UX design

Design system

Conversion

B2B SaaS & tools

26 Mar 26

How we elevated a digital marketing firm’s online presence

Discover how Lazarev.agency, top-rated AI UX UI design agency, transformed Customer City early-stage brand.

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Two tablets displaying a vibrant CRM interface, showcasing sales metrics and performance charts against a blue background.

Startups

Commerce

Redesign

Product design

UI/UX design

Design system

Conversion

Commerce

16 Mar 26

How we helped a TravelTech company redefine flight search through comfort and clarity

Explore TravelTech search experience refined for speed, clarity, and smoother traveler decisions.

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An airplane on the runway with various flight tickets showing prices and options labeled "Better," "Cheaper," and "Better and Cheaper."

Scaleups

Web3 & crypto

Fintech

Redesign

UX research & strategy

UI/UX design

Conversion

Web3 & crypto

Fintech

26 Feb 26

How we helped a European crypto-finance platform boost user onboarding and streamline transactions

Discover how Lazarev.agency redesigned EllipX’s user flows, dashboards, and navigation to enhance onboarding, build trust, and streamline crypto transactions.

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Laptop on a blue background showing a dark crypto/finance dashboard with a large balance, line chart and asset list.

Scaleups

Commerce

Branding

Redesign

Web design

UI/UX design

Design system

Conversion

Sales & revenue

Retention

Commerce

19 Feb 26

How we designed a B2B e-commerce website that boosts engagement and drives revenue

See how this top Etsy seller reduced churn & boosted revenue with modern branding & improved usability.

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How we designed a B2B e-commerce website that boosts engagement and drives revenue

Startups

AI & data

B2B SaaS & tools

Web design

Redesign

Branding

UI/UX design

Design system

Conversion

AI & data

B2B SaaS & tools

29 Jan 26

How We Helped a LegalTech AI Startup Win Market Trust and Accelerate Growth

Explore how DragonGC's redesigned brand & website showcase AI capabilities & drive client engagement.

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DragonGC: Monitor mockup on a dark teal background showing a website homepage headlined "AI applied to authoritative sources."

Scaleups

B2B SaaS & tools

Web design

Redesign

Branding

UI/UX design

Design system

Conversion

B2B SaaS & tools

26 Jan 26

How Lazarev.agency helped Dynascale attract new leads and build an engine for profit growth

See how Dynascale overcame growth challenges with strategic brand revamp & enterprise-grade UX by Lazarev.agency.

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Dynascale branding visual: a technician holding a laptop in a blue-lit server room, with the "Dynascale" logo centered.

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