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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Startups

Media

Web3

UX research

Design system

Product design

Growth

Revenue

Retention

Funding

Media

Web3

15 Sep 25

How Aerie's redesigned art marketplace lifted engagement on both sides

Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.

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Horizontal cover image of fanned Aerie artwork cards floating over a dark teal grid scattered with small portrait thumbnails, the front card showing "The Make Believer (2009)" by Lennon Montgomery at a $56,890 starting price.

Scaleups

SaaS

Logistics

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

Efficiency

SaaS

Logistics

15 Sep 25

How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster

Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.

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Bluwalk driver dashboard on a laptop, showing combined earnings, connected partners, income, invoices and the active rental.

Startups

SaaS

Media

UI/UX design

UX research

Web design

Product design

Redesign

Digital transformation

Usability

Revenue

Efficiency

Retention

SaaS

Media

11 Sep 25

How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform

Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.

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Big Green Banners homepage on a laptop with a Build Your Banners call to action.

Scaleups

SaaS

Travel

UI/UX design

UX research

Product design

Redesign

Digital transformation

Usability

Revenue

Efficiency

SaaS

Travel

04 Sep 25

How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings

Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.

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Dirs21 booking app on a laptop showing the availability step with room results and a live booking summary.

Startups

Commerce

Community

UI/UX design

Web design

Product design

Branding

Growth

Usability

Revenue

Commerce

Community

01 Sep 25

How Lazarev.agency redesigned FunditOn to move donors from hesitation to giving

FunditOn transformed community fundraising into an experience donors could trust. Lazarev.agency redesigned the platform with credibility-focused donation flows, guided campaign creation, and a scalable design system that helps fundraisers launch faster and encourages repeat giving.

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FunditOn homepage on a laptop, with the headline on buying and selling donated items to raise funds for a cause.

Scaleups

SaaS

UX research

Web design

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

Efficiency

Retention

SaaS

28 Aug 25

How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster

LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.

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LeadFuze lead lists dashboard showing Fuzebot automation status, total leads, and leads remaining for each list.

Startups

SaaS

AI

UI/UX design

UX research

Web design

Design system

Product design

AI product design

Growth

Funding

SaaS

AI

30 Sep 26

How we helped Accern design an AI research product that powered $40M growth and acquisition

Discover how we helped Accern build a powerful AI research tool for analysts and VCs, setting new UX standards now used by AI leaders across industries.

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A glassy 3D model of an AI robot

Startups

AI

UI/UX design

Web design

Design system

Product design

Growth

Conversion

Revenue

AI

27 Sep 26

How we helped a complex AI SRE tool website boost customer acquisition

See how Lazarev.agency transformed Bacca AI's complex tech into a compelling story that boosts SRE platform sales.

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Laptop in dark lighting showing the Bacca.ai homepage for an AI SRE tool, with a chat-style interface panel.

Scaleups

Web3

UI/UX design

Web design

Design system

Product design

Branding

Growth

Conversion

Revenue

Recognition

Web3

20 Sep 26

How a Web3 platform redesign drove 120% traffic growth and boosted user engagement

Explore how strategic Web3 platform redesign by Lazarev.agency improved navigation, developer onboarding, and content discovery, driving 120% traffic growth, higher engagement, and stronger user retention.

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A laptop displays a vibrant purple webpage with "We are all kin" text, promoting community engagement and app development.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

10 Aug 26

Voice AI video editor app design: how we shipped Elva's brand, onboarding, and agentic editing flow

Lazarev.agency designed Elva, a voice-first AI video editor — brand, UX, UI, onboarding, monetization — as one launch. Webby Winner, Best Visual UI in AI.

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Elva's video picker screen surrounded by floating glass bubbles with chromatic aberration

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

31 Jul 26

How we built an AI media platform that reached 85k users in its first month

See how VTnews.ai, a news platform exposing media bias, reached 85k users in the first month after Lazarev.agency helped to redesign the platform.

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How we built an AI media platform that reached 85k users in its first month

Startups

SaaS

UX research

Web design

Product design

Redesign

Digital transformation

Growth

Usability

Funding

SaaS

24 Jul 26

How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding

Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.

View case
Angled desktop monitor displaying the Fieldstream analytics dashboard with marketing KPIs and performance graphs on a purple background.
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