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Startups we worked with early
Startups have to make product decisions before there's enough evidence to justify them, then live with those decisions for years. The cases below cover startups we worked with at exactly that point, when speed and reversibility mattered as much as craft.
How a new digital platform made CannBioRex's science legible to the people who fund it
CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.
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How Aerie's redesigned art marketplace lifted engagement on both sides
Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.
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How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform
Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.
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How Lazarev.agency redesigned Founders Club NY into a premium membership magnet for startup founders
Founders Club NY transformed its website into a premium membership experience for ambitious startup founders. Lazarev.agency designed a conversion-focused landing page that showcases member credibility, communicates tangible value, and guides qualified founders toward joining an exclusive network.
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How Lazarev.agency redesigned FunditOn to move donors from hesitation to giving
FunditOn transformed community fundraising into an experience donors could trust. Lazarev.agency redesigned the platform with credibility-focused donation flows, guided campaign creation, and a scalable design system that helps fundraisers launch faster and encourages repeat giving.
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How Lazarev.agency redesigned Chuvachi into a furniture brand shoppers trust with high-value orders
Chuvachi transformed online furniture shopping into a premium buying experience. Lazarev.agency redesigned the ecommerce platform with editorial product storytelling, immersive imagery, and a transparent purchasing journey that helps customers confidently invest in high-value furniture online.
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How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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