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Research & strategy

What research-led design means, by Lazarev.agency

Every product redesign we run starts with a question we don't have the answer to yet. These pieces cover how we structure UX research, and how product strategy work reframes findings into business outcomes.

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Research & strategy

UX/UI design

Digital product design

Web design

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AI & digital transformation

Growth & CRO

Industry UX/UI playbooks

Digests

Research & strategy

14 Aug 25

UX persona examples from real projects with practical tips

Oleksandr Koshytskyi

Lead Designer

Abstract 3D-rendered human face in shades of blue, composed of interconnected geometric polygonal shapes, set against a solid blue background.

Research & strategy

31 Jul 25

UX Workshop Playbook: How to Run Discovery, Research, Strategy & Design Sessions With Clients

Anna Demianenko

Lead Designer

A pattern of empty, modern plastic chairs with perforated backs and red seats arranged in rows, viewed at an angle. The image creates a geometric, abstract visual effect with repetition and contrast between the cool-toned backs and vibrant red seats.

Research & strategy

24 Jul 25

Top 5 UX research firms for product-led growth

Anna Demianenko

Lead Designer

U and X letters shown meaning UX research

Research & strategy

17 Jun 25

Product strategy framework: your no-fluff guide to getting it right

Kirill Lazarev

CEO and Founder

Close-up of a silver and blue compass with a keyring, placed on a flat surface, with its needle pointing northwest, set against a soft blue background.

Research & strategy

12 Dec 24

How an NFT design agency used research to build a platform for Fortune 500 brand

Anna Demianenko

Lead Designer

An abstract design element with an NFT card created by Lazarev. design agency

Research & strategy

01 Dec 24

What is design research?

Volodymyr Khliupin

Head of UX

A book with the title "What is design research?"

Research & strategy

12 Sep 24

Market research for investors: how it helps you get funding

Yurii Shepta

Head of Marketing

Close-up of a gray search icon key on a keyboard surrounded by rounded, translucent keys on a textured surface.

Research & strategy

06 Sep 24

How to identify market demand to build what customers actually want

Volodymyr Khliupin

Head of UX

A 3D models of a pair of binoculars

Research & strategy

06 Sep 24

What if: risks you can face when skipping UX research?

Oleksandr Holovko

Product Lead at Lazarev.agency

An illustration of a red explosive on a white background

What we write about

Practical design knowledge across AI products, UX/UI, product strategy, growth & CRO, research, and industry teardowns