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Research & strategy

What research-led design means, by Lazarev.agency

Every product redesign we run starts with a question we don't have the answer to yet. These pieces cover how we structure UX research, and how product strategy work reframes findings into business outcomes.

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Research & strategy

UX/UI design

Digital product design

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Industry UX/UI playbooks

Digests

Research & strategy

14 Oct 25

Product vision board: the one‑page lens that keeps roadmaps honest

Oleksandr Holovko

Product Lead at Lazarev.agency

Mobile interface of Quantilium fintech app displaying financial data access and API documentation — sleek fintech mobile UI design example

Research & strategy

07 Oct 25

Research and strategy: the foundation of every successful product

Kirill Lazarev

CEO and Founder

3D cube visual representing research and strategy in digital product design

Research & strategy

01 Oct 25

Which tools for UX research are right for your team?

Oleksandr Holovko

Product Lead at Lazarev.agency

3D inflatable-style black letters spelling UX on a purple gradient grid background, symbolizing user experience design

Research & strategy

18 Sep 25

How to implement UX testing in your design workflow backed by a real case study

Ostap Oshurko

Lead Designer

Tablet screen displaying modern streaming platform UI with John Wick: Chapter 4 featured and recommended movies section

Research & strategy

16 Sep 25

Why information architecture is the UX superhero under cover

Oleksandr Holovko

Product Lead at Lazarev.agency

Close-up of a green metallic Rubik’s cube against a dark green background, symbolizing problem-solving, complexity, and structured design thinking

Research & strategy

15 Sep 25

Duo your product needs to succeed: market research vs UX research

Oleksandr Koshytskyi

Lead Designer

Directional signpost with two black signs and yellow letters: one pointing left labeled 'MR' and the other pointing right labeled 'UXR,' mounted on a metallic pole against a teal-toned background with horizontal paneling

Research & strategy

12 Sep 25

8-step UX design process to achieve product-market fit with

Oleksandr Koshytskyi

Lead Designer

Mobile streaming app interface on smartphone showing 'John Wick: Chapter 4' movie details with rating, genre tags, watchlist option, and personalized recommendations, set against a modern purple and blue background

Research & strategy

09 Sep 25

How to nail UX research process: a practical guide to design with users in mind

Oleksandr Koshytskyi

Lead Designer

Colorful 3D spheres in curved orange grooves on abstract background.

Research & strategy

05 Sep 25

How to run a competitive analysis in UX design that drives growth

Ostap Oshurko

Lead Designer

3D abstract geometric structure made of thin white interconnected lines and nodes, resembling a wireframe polyhedron, with small metallic spheres floating around on a light gradient background.

What we write about

Practical design knowledge across AI products, UX/UI, product strategy, growth & CRO, research, and industry teardowns