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Research & strategy

What research-led design means, by Lazarev.agency

Every product redesign we run starts with a question we don't have the answer to yet. These pieces cover how we structure UX research, and how product strategy work reframes findings into business outcomes.

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Research & strategy

UX/UI design

Digital product design

Web design

Mobile design

AI & digital transformation

Growth & CRO

Industry UX/UI playbooks

Digests

Research & strategy

14 Oct 25

Product vision board as the one-page lens that keeps roadmaps honest

Oleksandr Holovko

Product Lead at Lazarev.agency

Mobile interface of Quantilium fintech app displaying financial data access and API documentation — sleek fintech mobile UI design example

Research & strategy

07 Oct 25

Research and strategy: the foundation of every successful product

Kirill Lazarev

CEO and Founder

3D cube visual representing research and strategy in digital product design

Research & strategy

01 Oct 25

Which tools for UX research are right for your team?

Oleksandr Holovko

Product Lead at Lazarev.agency

3D inflatable-style black letters spelling UX on a purple gradient grid background, symbolizing user experience design

Research & strategy

18 Sep 25

How to implement UX testing in your design workflow backed by a real case study

Ostap Oshurko

Lead Designer

Tablet screen displaying modern streaming platform UI with John Wick: Chapter 4 featured and recommended movies section

Research & strategy

16 Sep 25

Why information architecture is the UX superhero under cover

Oleksandr Holovko

Product Lead at Lazarev.agency

Close-up of a green metallic Rubik’s cube against a dark green background, symbolizing problem-solving, complexity, and structured design thinking

Research & strategy

15 Sep 25

Duo your product needs to succeed: market research vs UX research

Oleksandr Koshytskyi

Lead Designer

Directional signpost with two black signs and yellow letters: one pointing left labeled 'MR' and the other pointing right labeled 'UXR,' mounted on a metallic pole against a teal-toned background with horizontal paneling

Research & strategy

12 Sep 25

8-step UX design process to achieve product-market fit

Oleksandr Koshytskyi

Lead Designer

Mobile streaming app interface on smartphone showing 'John Wick: Chapter 4' movie details with rating, genre tags, watchlist option, and personalized recommendations, set against a modern purple and blue background

Research & strategy

09 Sep 25

How to nail UX research process: a practical guide to design with users in mind

Oleksandr Koshytskyi

Lead Designer

Colorful 3D spheres in curved orange grooves on abstract background.

Research & strategy

05 Sep 25

How to run a competitive analysis in UX design that drives growth

Ostap Oshurko

Lead Designer

3D abstract geometric structure made of thin white interconnected lines and nodes, resembling a wireframe polyhedron, with small metallic spheres floating around on a light gradient background.

What we write about

Practical design knowledge across AI products, UX/UI, product strategy, growth & CRO, research, and industry teardowns

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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”

Nick Chapman

Founder at Pika AI

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