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AI inside products people already trust

AI changes what a product can do and what users have to trust. These cases cover AI work where the design job was earning that trust.

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Startups

AI

UI/UX design

UX research

Web design

Product design

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AI product design

Usability

Efficiency

AI

14 Jul 26

How AI product design for Pika AI helped build a next-gen search platform

Explore how Lazarev.agency applied AI product design to turn Pika AI into a clear, intuitive search experience built for scale, trust, and business growth.

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Minimalist cover graphic featuring the PikaAI logo centered on a bright blue background.

Startups

AI

Media

Web design

Design system

Branding

Growth

Conversion

Revenue

AI

Media

10 Jul 26

How we made AI Infra Summit the most recognizable AI event in the SF area

AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.

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Desktop monitor mockup shows an AI infrastructure event website with bold blue typography, registration CTAs, event details, and a dark tech-focused visual style.

Startups

SaaS

AI

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

AI product design

Growth

Usability

Conversion

Retention

Funding

SaaS

AI

01 Jun 26

How Suits.ai’s MVP design earned adoption and investor confidence

Suits.ai had powerful AI agents but a slow path to value. Lazarev.agency transformed the platform into an enterprise-ready MVP with guided onboarding, centralized agent management, and scalable workflows — helping the company earn investor confidence and raise $1M.

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Laptop displaying the SuitsAI platform, an AI-powered productivity workspace designed for enterprise teams.

Startups

AI

Media

Community

Web design

Branding

Conversion

Revenue

AI

Media

Community

18 May 26

How the AI conference website design built credibility for Swell AI

Not just a conference site — a credibility engine. Swell AI’s digital presence combined UX, branding, and scalable infrastructure to help position the event among leading AI and UX conferences.

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Laptop displaying the Swell AI conference website with bold event branding, conference details, and messaging focused on making AI usable, useful, and delightful.

Startups

AI

Media

Design system

Branding

Efficiency

Recognition

AI

Media

14 May 26

AI brand identity design for Elva — a content-first system built on glass and chromatic aberration

AI brand identity case study: Elva's logo, AI persona, typography, color, voice, and App Store creatives — designed by Lazarev.agency.

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Elva AI video editor brand identity case study cover by Lazarev.agency

Startups

AI

Digital transformation

Branding

AI product design

Growth

Funding

AI

09 Apr 26

How we helped Accern build a unified brand and attract strategic investments

Explore how Lazarev.agency helped Accern redefine its brand identity, unify its ecosystem, and position itself for growth and strategic investment.

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Abstract gradient background in blue and cyan hues, featuring a white logo at the center.

Scaleups

SaaS

AI

Design system

Redesign

Branding

Recognition

SaaS

AI

06 Apr 26

How we helped Dynascale transform from invisible provider to trusted partner

Discover how Lazarev.agency redesigned Dynascale’s brand identity, logo, and positioning to boost recognition, trust, and client-centric growth in tech.

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A minimalist design featuring a white, arching logo centered against a deep blue and black gradient background.

Startups

AI

Media

Web design

Design system

Branding

Growth

Conversion

Revenue

AI

Media

02 Apr 26

How we built a brand that put AI Infra Summit on the map

AI Infra Summit built a brand as ambitious as the community behind it. Lazarev.agency created a scalable identity system that made the conference instantly recognizable across every touchpoint, from digital campaigns to the event venue itself, while supporting growth edition after edition.

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Abstract AI Infra Summit graphic with oversized neon yellow geometric typography and line patterns layered over a bright orange background.

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

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Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.

Startups

AI

Commerce

Industrial

UI/UX design

Web design

Product design

Digital transformation

AI product design

Usability

Conversion

Revenue

Efficiency

AI

Commerce

Industrial

08 Jan 26

How our sportswear e-commerce website design helped Royalty Apparel cut order turnaround 8x

Royalty Apparel turned its website from an order form into a self-service sales engine. Lazarev.agency redesigned the e-commerce experience so team managers could create and order custom merchandise on their own, cutting order turnaround by 8× while unlocking direct fan sales.

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E-commerce platform for custom team merchandise, enabling sports teams, fan communities, and organizations to create branded apparel stores, sell personalized gear, and manage online merchandise collections.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Scaleups

SaaS

AI

Product design

Redesign

Design system

Digital transformation

UI/UX design

Retention

SaaS

AI

25 Aug 25

How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust

Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.

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Rope-wrapped laptop displaying the Xceed365 HR and payroll dashboard, symbolizing a constrained legacy system
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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”

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Nick Chapman

Founder at Pika AI

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