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Design system

Design system foundations we set up

A design system is the shared vocabulary a product team designs and builds from, so every new screen inherits decisions. The cases below show design system work at different stages, from a first component library to governance for several teams shipping at once.

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Startups

AI & data

B2B SaaS & tools

Branding

Design system

Growth & engagement

AI & data

B2B SaaS & tools

02 Apr 26

How we helped DragonGC transform its brand into a trusted LegalTech leader

Discover how Lazarev.agency modernized DragonGC’s brand — redesigning the logo, visual system, and communications to boost authority and global appeal.

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Logo design featuring a stylized dragon head above the text "DRAGONGC," set against a light blue background.

Startups

AI & data

Media

Branding

Design system

Growth & engagement

AI & data

Media

02 Apr 26

How we built a brand that put AI Infra Summit on the map

AI Infra Summit built a brand as ambitious as the community behind it. Lazarev.agency created a scalable identity system that made the conference instantly recognizable across every touchpoint, from digital campaigns to the event venue itself, while supporting growth edition after edition.

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Abstract AI Infra Summit graphic with oversized neon yellow geometric typography and line patterns layered over a bright orange background.

Scaleups

Media

Branding

Design system

Growth & engagement

Media

30 Mar 26

How we helped a new streaming aggregator build a bold identity and stand out in a crowded market

Discover how Lazarev.agency built StreamingBar's scalable identity system & brand book designed for growth.

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Streamingbar logo

Startups

B2B SaaS & tools

Web design

Redesign

UI/UX design

Design system

Conversion

B2B SaaS & tools

26 Mar 26

How we elevated a digital marketing firm’s online presence

Discover how Lazarev.agency, top-rated AI UX UI design agency, transformed Customer City early-stage brand.

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Two tablets displaying a vibrant CRM interface, showcasing sales metrics and performance charts against a blue background.

Scaleups

B2B SaaS & tools

UI/UX design

Web design

Redesign

UX research & strategy

Design system

Growth & engagement

B2B SaaS & tools

23 Mar 26

How we transformed a digital marketing platform into a user-centric and trustworthy solution

See how Lazarev.agency turned a complex marketing tool into a clean, trustworthy platform with modern design.

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Screenshot of the Fractal Protocol dashboard displaying total balance, debt, PnL, and lifetime return metrics in a dark theme.

Startups

Commerce

Redesign

Product design

UI/UX design

Design system

Conversion

Commerce

16 Mar 26

How we helped a TravelTech company redefine flight search through comfort and clarity

Explore TravelTech search experience refined for speed, clarity, and smoother traveler decisions.

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An airplane on the runway with various flight tickets showing prices and options labeled "Better," "Cheaper," and "Better and Cheaper."

Startups

AI & data

Web design

UI/UX design

Design system

Conversion

AI & data

22 Jul 26

How we made AI fashion tech click with buyers instantly

Discover how Lazarev.agency designed Mannequin's story-driven website showcasing AI garments with 2D assets.

View case
Branding visual on a purple gradient: a person in a white top with "Mannequin® Technologies" in yellow text across their face.

Startups

AI & data

Media

Web design

Redesign

Design system

Conversion

AI & data

Media

10 Jul 26

How we made AI Infra Summit the most recognizable AI event in the SF area

AI Infra Summit became more than an annual conference. It evolved into a recognizable AI infrastructure brand. Lazarev.agency designed a scalable digital ecosystem that attracts attendees, speakers, and sponsors while making every new edition faster to launch and easier to grow.

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Desktop monitor mockup shows an AI infrastructure event website with bold blue typography, registration CTAs, event details, and a dark tech-focused visual style.

Startups

AI & data

B2B SaaS & tools

Web design

Design system

AI product design

Conversion

AI & data

B2B SaaS & tools

09 Jul 26

How our AI cybersecurity platform design helped Cracken make offensive security feel operational

Cracken introduced a bold new category in AI cybersecurity. Lazarev.agency designed a website that made agentic AI feel tangible, helping technical buyers and executives understand, trust, and adopt an offensive security mindset from the first interaction.

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Cracken cybersecurity website hero displayed on a desktop monitor, using intense red visuals, dark rocky surroundings, and the headline “Release the Cracken. Weaponize defense.”

Scaleups

B2B SaaS & tools

Redesign

UX research & strategy

Design system

UI/UX design

Retention

B2B SaaS & tools

29 Jun 26

How Encyro's redesign made airtight security the easy choice

Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.

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Encyro secure messaging platform dashboard displayed on a desktop interface, featuring encrypted messaging, electronic signature workflows, document management, and communication analytics for business users.

Enterprises

Media

Web design

Redesign

Design system

Digital transformation

Growth & engagement

Media

22 Jun 26

How Lazarev.agency put all of Ukraine on one map for UA Travel

UA Travel transformed Ukraine from a collection of destinations into a connected journey. Lazarev.agency designed a national tourism platform that guides international visitors from inspiration to itinerary planning through structured discovery, intelligent search, and personalized trip-building tools.

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Laptop displaying a Ukraine travel and tourism website featuring scenic mountain landscapes, destination discovery categories, and trip-planning resources, positioned on a rocky surface against a bright sky backdrop to emphasize exploration and adventure.

Scaleups

Real estate

B2B SaaS & tools

Redesign

Product design

UI/UX design

Design system

Retention

Real estate

B2B SaaS & tools

08 Jun 26

How Dash’s platform redesign helped brokers market listings faster and win more deals

Dash turned fragmented real estate marketing into a single operating system. Lazarev.agency redesigned the proptech platform to help brokers launch campaigns faster, manage listings from one place, and move from property intake to buyer engagement with less manual work.

View case
Laptop displaying a SaaS dashboard for property and social media management, featuring analytics, property listings, engagement metrics, document tracking, and multi-channel account management in a real estate workflow.

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