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Design system

Design system foundations we set up

A design system is the shared vocabulary a product team designs and builds from, so every new screen inherits decisions. The cases below show design system work at different stages, from a first component library to governance for several teams shipping at once.

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Scaleups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Retention

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Logo of Hedonism Wines featuring a stylized figure enjoying wine amidst grapevine motifs, with the brand name prominently displayed.

Startups

AI

Media

UI/UX design

UX research

Web design

Design system

Product design

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

AI

Media

31 Jul 26

How we built an AI media platform that reached 85k users in its first month

See how VTnews.ai, a news platform exposing media bias, reached 85k users in the first month after Lazarev.agency helped to redesign the platform.

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How we built an AI media platform that reached 85k users in its first month

Scaleups

Media

UI/UX design

UX research

Design system

Redesign

Branding

Growth

Retention

Media

31 Jul 26

How our redesign grew AfroTech from 500 to 20,000 users

AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.

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Afrotech desktop homepage mockup shows a featured entertainment news article, celebrity image, latest story cards, and a newsletter signup section in a bold green, black, and white visual style.

Scaleups

Commerce

Logistics

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Usability

Conversion

Revenue

Efficiency

Commerce

Logistics

27 Jul 26

How we enhanced conversion rates and product discovery for a leading US tire retailer

Discover how Lazarev.agency redesigned Priority Tire’s ecommerce UX to boost conversions, simplify product discovery, and create faster, smarter buying journeys for complex product selection.

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Logo design for "Priority Tire," featuring a sleek tire with an elegant wheel on a dark background.

Startups

AI

Commerce

UI/UX design

Web design

Design system

Revenue

Recognition

AI

Commerce

22 Jul 26

How we made AI fashion tech click with buyers instantly

Discover how Lazarev.agency designed Mannequin's story-driven website showcasing AI garments with 2D assets.

View case
Branding visual on a purple gradient: a person in a white top with "Mannequin® Technologies" in yellow text across their face.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Design system

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

17 Jul 26

How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa

Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.

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Matta marketplace homepage displayed on a laptop, featuring chemical discovery search, supplier navigation, and molecular-inspired visuals for industrial raw material sourcing.

Startups

Web3

Fintech

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Web3

Fintech

16 Feb 26

How we designed a crypto wallet that wins first-time users and retains pros

See how Lazarev.agency created an intuitive crypto wallet driving mass adoption with simplified onboarding & UX.

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Smartphone on a dark green background showing a finance app with a $8,949.12 balance and action buttons.

Startups

SaaS

Health

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

SaaS

Health

12 Feb 26

How we helped a wellness platform boost engagement and secure $3.1m for expansion

See how WellSet boosted engagement 75% & raised $3.1M with our user-centric wellness platform redesign.

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Woman in white activewear seated in a yoga pose, overlaid with floating fitness-tracking stat cards and charts on a soft green background.

Scaleups

Legaltech

UI/UX design

Web design

Design system

Redesign

Conversion

Revenue

Legaltech

29 Jan 26

How We Helped a LegalTech AI Startup Win Market Trust and Accelerate Growth

Explore how DragonGC's redesigned brand & website showcase AI capabilities & drive client engagement.

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DragonGC: Monitor mockup on a dark teal background showing a website homepage headlined "AI applied to authoritative sources."

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

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Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.

Startups

Health

UI/UX design

Web design

Design system

Product design

Growth

Usability

Conversion

Health

15 Jan 26

Mental Health App Boosts Retention Rates by 42% After Product Launch

Discover how Happiness, a mental health app, increased user retention rates by a 42% following its product launch.

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Happiness, a mental health app

Scaleups

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Growth

Usability

Conversion

Efficiency

Retention

Fintech

11 Dec 25

How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product

Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.

View case
High-impact visual cover introducing Tratta as a modern payments and transaction platform focused on financial operations, reporting, and digital payment management.
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