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Product design that earned its keep
Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.
How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster
LeadFuze transformed powerful sales data into a search experience every team could use. Lazarev.agency redesigned the platform with guided search, automated account lists, and smarter prospect qualification, helping sales teams find, evaluate, and reach the right leads faster.
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How Lazarev.agency redesigned Xceed365 into an HR and payroll command center enterprises trust
Xceed365 transformed fragmented HR operations into a unified enterprise command center. Lazarev.agency redesigned the AI-powered platform around payroll, leave, compliance, and employee management, helping HR teams make faster, more confident decisions from a single workspace.
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How the Campus AXESS redesign replaced spreadsheets with one control center
Campus AXESS transformed student administration into a single, institution-wide workspace. Lazarev.agency redesigned the platform around unified student records, streamlined admissions workflows, and powerful filtering, helping universities and language schools manage every stage of the student journey from one control center.
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How Lazarev.agency redesigned Shiplux to make transparent vehicle shipping the easy choice
Shiplux transformed vehicle shipping into a transparent, confidence-driven booking experience. Lazarev.agency redesigned the platform around upfront pricing, guided quote requests, shipment visibility, and trust-building touchpoints, helping customers move from quote to booking with greater certainty.
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