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Startups we worked with early

Startups have to make product decisions before there's enough evidence to justify them, then live with those decisions for years. The cases below cover startups we worked with at exactly that point, when speed and reversibility mattered as much as craft.

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Startups

Health

UI/UX design

UX research

Design system

Product design

Redesign

Growth

Usability

Efficiency

Retention

Health

06 Oct 25

How Fitfully's redesign made live data the reason users come back

Fitfully turned every workout into a personalized, data-driven experience. Lazarev.agency designed a live fitness platform where real-time performance, personalized training plans, and visible progress motivate members to return, build habits, and stay subscribed.

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Laptop mockup showing the Fitfully fitness platform with a trainer profile, class filters, and workout cards on a dark interface.

Startups

Commerce

Health

UI/UX design

UX research

Web design

Product design

Digital transformation

Branding

Revenue

Efficiency

Commerce

Health

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Startups

SaaS

UI/UX design

UX research

Design system

Product design

Growth

Usability

Efficiency

SaaS

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Health

UI/UX design

UX research

Web design

Redesign

Growth

Usability

Funding

Health

18 Sep 25

How a new digital platform made CannBioRex's science legible to the people who fund it

CannBioRex transformed groundbreaking biotech research into a platform investors could confidently evaluate. Lazarev.agency designed a digital experience that makes complex science accessible while connecting investors, researchers, and partners through clear, audience-specific journeys.

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CannBioRex Pharmaceuticals website displayed on a desktop monitor, featuring a laboratory researcher using a microscope and the headline “Pursuing a Higher Standard.”

Startups

Media

Web3

UX research

Design system

Product design

Growth

Revenue

Retention

Funding

Media

Web3

15 Sep 25

How Aerie's redesigned art marketplace lifted engagement on both sides

Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.

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Horizontal cover image of fanned Aerie artwork cards floating over a dark teal grid scattered with small portrait thumbnails, the front card showing "The Make Believer (2009)" by Lennon Montgomery at a $56,890 starting price.

Startups

AI

Media

Web design

Design system

Branding

Growth

Conversion

Revenue

AI

Media

02 Apr 26

How we built a brand that put AI Infra Summit on the map

AI Infra Summit built a brand as ambitious as the community behind it. Lazarev.agency created a scalable identity system that made the conference instantly recognizable across every touchpoint, from digital campaigns to the event venue itself, while supporting growth edition after edition.

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Abstract AI Infra Summit graphic with oversized neon yellow geometric typography and line patterns layered over a bright orange background.

Startups

Travel

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Usability

Conversion

Efficiency

Travel

16 Mar 26

How we helped a TravelTech company redefine flight search through comfort and clarity

Explore TravelTech search experience refined for speed, clarity, and smoother traveler decisions.

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An airplane on the runway with various flight tickets showing prices and options labeled "Better," "Cheaper," and "Better and Cheaper."

Startups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Branding

Conversion

Revenue

Commerce

19 Feb 26

How we designed a B2B e-commerce website that boosts engagement and drives revenue

See how this top Etsy seller reduced churn & boosted revenue with modern branding & improved usability.

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How we designed a B2B e-commerce website that boosts engagement and drives revenue

Startups

Web3

Fintech

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Web3

Fintech

16 Feb 26

How we designed a crypto wallet that wins first-time users and retains pros

See how Lazarev.agency created an intuitive crypto wallet driving mass adoption with simplified onboarding & UX.

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Smartphone on a dark green background showing a finance app with a $8,949.12 balance and action buttons.

Startups

SaaS

Health

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

SaaS

Health

12 Feb 26

How we helped a wellness platform boost engagement and secure $3.1m for expansion

See how WellSet boosted engagement 75% & raised $3.1M with our user-centric wellness platform redesign.

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Woman in white activewear seated in a yoga pose, overlaid with floating fitness-tracking stat cards and charts on a soft green background.

Startups

AI

Edtech

UI/UX design

UX research

Web design

Design system

Redesign

AI product design

Growth

Conversion

Revenue

AI

Edtech

22 Jan 26

How we helped EdTech AI company accelerate product growth

See how HITA accelerated growth by redesigning landing pages & building a comprehensive research framework.

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Hita AI laptop on a lime-green background showing a website homepage headlined "The AI-powered learning platform" with device mockups.
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