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Startups we worked with early
Startups have to make product decisions before there's enough evidence to justify them, then live with those decisions for years. The cases below cover startups we worked with at exactly that point, when speed and reversibility mattered as much as craft.
How we built a brand that put AI Infra Summit on the map
AI Infra Summit built a brand as ambitious as the community behind it. Lazarev.agency created a scalable identity system that made the conference instantly recognizable across every touchpoint, from digital campaigns to the event venue itself, while supporting growth edition after edition.
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How AI marketing platform redesign helped Fieldstream secure $3.8M in pre-seed funding
Fieldstream had powerful AI underneath but friction at the surface. Lazarev.agency redesigned the platform into a structured decision system that helped marketers plan faster, stay inside the product, and supported Fieldstream’s $3.8M pre-seed raise.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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