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UX research & strategy that changed the brief
UX research & strategy answer the two questions that come before design: what do people need, and which of those needs can the business serve well? Each case below shows the research that reframed a problem and the strategy that came out of it.
How our redesign made Abu Dhabi University's depth clear for applicants and students
Abu Dhabi University had depth, but its digital experience hid it. Lazarev.agency redesigned the platform around the needs of applicants, students, and faculty, transforming a fragmented ecosystem into a unified digital campus where information, services, and opportunities are easier to find and act on.
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How our redesign grew AfroTech from 500 to 20,000 users
AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.
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How Matta's marketplace design reshaped chemical sourcing and purchasing across Africa
Matta set out to organize one of Africa’s most fragmented procurement markets. Lazarev.agency designed a trust-first B2B marketplace that streamlined chemical sourcing, kept transactions on-platform, and helped Matta secure an early leadership position in a market still run through disconnected channels.
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How Encyro's redesign made airtight security the easy choice
Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.
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How we helped Grand Founders boost 273% community growth through strategic platform design
Grand Founders needed more than a website — it needed a bridge between capital, innovation, and community. Lazarev.agency designed a purpose-driven platform that helped investors, entrepreneurs, and ambassadors find their path to participation, driving 273% community growth after launch.
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How Ukrainian Power gave 30+ creative agencies a working channel to the international market
When Ukraine’s local market disappeared, creative agencies needed more than exposure — they needed access. Lazarev.agency built Ukrainian Power as a credibility-driven platform that helped 30+ agencies enter global conversations and attract international attention within weeks of launch.
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How our redesign took Lytesnap from working MVP to market-ready marketplace
Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.
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How Lazarev.agency rebuilt Retasks into a platform teams adopt without training
Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.
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