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UX research that changed the brief

UX research answers what people do, which is rarely what they say. These cases cover UX research that reshaped a product's direction.

Scaleups

Web3

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Efficiency

Retention

Web3

Fintech

23 Mar 26

How Lazarev.agency's redesign raised Fractal Protocol's usability by 165%

See how Lazarev.agency turned a complex marketing tool into a clean, trustworthy platform with modern design.

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Screenshot of the Fractal Protocol dashboard displaying total balance, debt, PnL, and lifetime return metrics in a dark theme.

Startups

Travel

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Usability

Conversion

Efficiency

Travel

16 Mar 26

How we helped a TravelTech company redefine flight search through comfort and clarity

Explore TravelTech search experience refined for speed, clarity, and smoother traveler decisions.

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An airplane on the runway with various flight tickets showing prices and options labeled "Better," "Cheaper," and "Better and Cheaper."

Scaleups

Media

Community

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

Growth

Usability

Conversion

Recognition

Media

Community

09 Mar 26

How we helped an online video platform maximize viewer engagement and revenue through analytics-driven design

See how Streamingbar boosted engagement & revenue with analytics-driven design & personalized recommendations.

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Overlapping media rating cards on a red background — Inception (9.1), The Last of Us (7.3) and Ted Lasso (7.8) — with the show poster centered.

Scaleups

SaaS

Industrial

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Growth

Efficiency

Retention

SaaS

Industrial

05 Mar 26

How Lazarev.agency's redesign doubled Fusion Power's daily client capacity

Discover how Lazarev.agency helped Fusion Power unify operations into a single platform, reducing time, and doubling client capacity.

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Monitor on a purple background showing a light-themed analytics dashboard with area charts and KPI cards.

Scaleups

Legaltech

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Branding

Usability

Efficiency

Funding

Legaltech

02 Mar 26

How we helped LegalTech company drive a $400,000 recovery for a law firm

Explore how Lazarev.agency helped LegalTech firm eDiscovery Assistant streamline workflows, reduce research time by 75%, and save litigators hours.

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eDiscovery Assistant: Laptop on a lavender background showing a dashboard with a color-coded US map and stat cards.

Scaleups

Web3

Fintech

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Efficiency

Web3

Fintech

26 Feb 26

How we helped a European crypto-finance platform boost user onboarding and streamline transactions

Discover how Lazarev.agency redesigned EllipX’s user flows, dashboards, and navigation to enhance onboarding, build trust, and streamline crypto transactions.

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Laptop on a blue background showing a dark crypto/finance dashboard with a large balance, line chart and asset list.

Startups

Media

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

Media

10 Aug 26

Voice AI video editor app design: how we shipped Elva's brand, onboarding, and agentic editing flow

Lazarev.agency designed Elva, a voice-first AI video editor — brand, UX, UI, onboarding, monetization — as one launch. Webby Winner, Best Visual UI in AI.

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Elva's video picker screen surrounded by floating glass bubbles with chromatic aberration

Scaleups

Commerce

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Branding

Growth

Usability

Conversion

Revenue

Retention

Commerce

03 Aug 26

How we helped a premier fine wine retailer boost add-to-basket rate by 65% with a mobile-first redesign

Explore how Hedonism Wines boosted add-to-basket rates 65% with mobile-first redesign & improved UX.

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Startups

Media

UI/UX design

UX research

Web design

Design system

Product design

Branding

AI product design

Growth

Usability

Conversion

Retention

Recognition

Media

31 Jul 26

How we built an AI media platform that reached 85k users in its first month

See how VTnews.ai, a news platform exposing media bias, reached 85k users in the first month after Lazarev.agency helped to redesign the platform.

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Scaleups

Media

UI/UX design

UX research

Design system

Redesign

Branding

Growth

Retention

Media

31 Jul 26

How our redesign grew AfroTech from 500 to 20,000 users

AfroTech evolved from a media platform into a thriving technology community. Lazarev.agency designed a scalable digital ecosystem that helped grow the audience from 500 to 20,000 members while supporting new media formats, events, and five sub-brands under one unified experience.

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Startups

SaaS

UI/UX design

UX research

Web design

Design system

Product design

AI product design

Growth

Funding

SaaS

29 Jul 26

How we helped Accern design an AI research product that powered $40M growth and acquisition

Discover how we helped Accern build a powerful AI research tool for analysts and VCs, setting new UX standards now used by AI leaders across industries.

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Scaleups

Commerce

Logistics

UI/UX design

UX research

Web design

Design system

Redesign

Digital transformation

Usability

Conversion

Revenue

Efficiency

Commerce

Logistics

27 Jul 26

How we enhanced conversion rates and product discovery for a leading US tire retailer

Discover how Lazarev.agency redesigned Priority Tire’s ecommerce UX to boost conversions, simplify product discovery, and create faster, smarter buying journeys for complex product selection.

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