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Conversion and everything leading to it
Conversion, activation, acquisition and adoption all ask one question: does the next step happen? These cases cover conversion work at each of those points.
How we built a brand that put AI Infra Summit on the map
AI Infra Summit built a brand as ambitious as the community behind it. Lazarev.agency created a scalable identity system that made the conference instantly recognizable across every touchpoint, from digital campaigns to the event venue itself, while supporting growth edition after edition.

How Suits.ai’s MVP design earned adoption and investor confidence
Suits.ai had powerful AI agents but a slow path to value. Lazarev.agency transformed the platform into an enterprise-ready MVP with guided onboarding, centralized agent management, and scalable workflows — helping the company earn investor confidence and raise $1M.

How energy management software design helped industrial consultants drive smarter resource optimization
Explore how Lazarev.agency designed a data-driven platform for Thorn Associates, enabling smarter energy optimization, faster decisions, and higher engagement across enterprise sustainability workflows.









