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Design system

Design system foundations we set up

A design system is the shared vocabulary a product team designs and builds from, so every new screen inherits decisions. The cases below show design system work at different stages, from a first component library to governance for several teams shipping at once.

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Scaleups

Commerce

UI/UX design

Web design

Design system

Product design

Digital transformation

Usability

Revenue

Commerce

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Scaleups

SaaS

UI/UX design

UX research

Design system

Product design

Redesign

Digital transformation

Usability

Revenue

SaaS

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

SaaS

UI/UX design

UX research

Design system

Product design

Growth

Usability

Efficiency

SaaS

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI

Web3

Legaltech

UI/UX design

UX research

Design system

Product design

Digital transformation

AI product design

Usability

Efficiency

AI

Web3

Legaltech

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Media

Web3

UX research

Design system

Product design

Growth

Revenue

Retention

Funding

Media

Web3

15 Sep 25

How Aerie's redesigned art marketplace lifted engagement on both sides

Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.

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Horizontal cover image of fanned Aerie artwork cards floating over a dark teal grid scattered with small portrait thumbnails, the front card showing "The Make Believer (2009)" by Lennon Montgomery at a $56,890 starting price.

Scaleups

SaaS

Logistics

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Growth

Usability

Conversion

Revenue

Efficiency

SaaS

Logistics

15 Sep 25

How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster

Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.

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Bluwalk driver dashboard on a laptop, showing combined earnings, connected partners, income, invoices and the active rental.

Startups

SaaS

Design system

Redesign

Branding

Conversion

Revenue

SaaS

10 Nov 25

How we increased conversion rates for an innovative video engagement platform

See how 11 Sight became a leader in one-click video tech, recognized at Silicon Valley's flagship conference.

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A mobile device on a green background presenting a page of the 11Sight website

Startups

Community

Edtech

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

Growth

Usability

Conversion

Efficiency

Retention

Funding

Community

Edtech

06 Nov 25

How EdTech platform design created an intuitive and engaging learning experience

Explore how Lazarev.agency applied EdTech platform design to simplify learning workflows, enhance engagement, and deliver an intuitive, persona-focused user experience.

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An interface screen displaying the functionality of an Edtech platform.

Startups

Media

Community

UI/UX design

UX research

Web design

Design system

Product design

Digital transformation

Branding

Growth

Usability

Retention

Media

Community

03 Nov 25

How event discovery mobile app design enhanced engagement and optimized attendance decisions

Explore how Lazarev.agency applied event discovery mobile app design to simplify event discovery, boost engagement, and optimize attendance decisions for users.

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Mobile app interface design screen showing the functionality of foot traffic forecast

Startups

SaaS

UI/UX design

UX research

Web design

Design system

Product design

Redesign

Digital transformation

Branding

Growth

Usability

Efficiency

SaaS

27 Oct 25

How B2B project management app design optimized task management and team collaboration

Explore how Lazarev.agency used B2B project management app design to simplify workflows, boost team productivity, and turn routine tasks into an intuitive, interactive workspace.

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A girl in an orange jacket sitting in the earpads and listening to music.

Startups

Health

UI/UX design

UX research

Design system

Product design

Branding

Growth

Usability

Retention

Health

09 Oct 25

How Lazarev.agency designed Conscious Baboon, a four-pillar wellness app, for lasting retention

Conscious Baboon transformed holistic wellness into a habit people could sustain. Lazarev.agency designed a four-pillar wellness experience that combines personalized plans, daily progress loops, and expert guidance to keep users engaged, balanced, and motivated over the long term.

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Hand holding a smartphone with the Conscious Baboon logo displayed on a black app loading screen.

Startups

Health

UI/UX design

UX research

Design system

Product design

Redesign

Growth

Usability

Efficiency

Retention

Health

06 Oct 25

How Fitfully's redesign made live data the reason users come back

Fitfully turned every workout into a personalized, data-driven experience. Lazarev.agency designed a live fitness platform where real-time performance, personalized training plans, and visible progress motivate members to return, build habits, and stay subscribed.

View case
Laptop mockup showing the Fitfully fitness platform with a trainer profile, class filters, and workout cards on a dark interface.
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