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Product design

Product design that earned its keep

Product design is the discipline of deciding what gets built and why, then making the result feel obvious to whoever uses it. The cases below follow that arc across different industries, from the first structural decisions to the interface people ended up with.

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Startups

Healthcare

Product design

UI/UX design

Design system

Retention

Healthcare

09 Oct 25

How Lazarev.agency designed Conscious Baboon, a four-pillar wellness app, for lasting retention

Conscious Baboon transformed holistic wellness into a habit people could sustain. Lazarev.agency designed a four-pillar wellness experience that combines personalized plans, daily progress loops, and expert guidance to keep users engaged, balanced, and motivated over the long term.

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Hand holding a smartphone with the Conscious Baboon logo displayed on a black app loading screen.

Startups

Healthcare

Product design

UI/UX design

Retention

Healthcare

06 Oct 25

How Fitfully's redesign made live data the reason users come back

Fitfully turned every workout into a personalized, data-driven experience. Lazarev.agency designed a live fitness platform where real-time performance, personalized training plans, and visible progress motivate members to return, build habits, and stay subscribed.

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Laptop mockup showing the Fitfully fitness platform with a trainer profile, class filters, and workout cards on a dark interface.

Scaleups

Commerce

B2B SaaS & tools

Product design

UI/UX design

Design system

Sales & revenue

Commerce

B2B SaaS & tools

02 Oct 25

How our marketplace design helped Kingpin connect brands and retailers worldwide

Kingpin unified global wholesale into one seamless marketplace. Lazarev.agency designed a flexible B2B platform where brands and retailers can discover, negotiate, and manage orders through tailored workflows that scale across markets and business models.

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Kingpin wholesale marketplace homepage with the headline "Let's reshape the future of wholesale together" and separate "I'm a Brand" and "I'm a Retailer" sign-up paths.

Startups

Healthcare

Edtech

Product design

UX research & strategy

UI/UX design

Growth & engagement

Healthcare

Edtech

29 Sep 25

How our redesign took Lytesnap from working MVP to market-ready marketplace

Lytesnap transformed a functional MVP into a marketplace ready for real growth. Lazarev.agency designed tailored experiences for coaches and students, streamlining onboarding, discovery, and booking to create a launch-ready platform that supports activation, engagement, and long-term scalability.

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Lytesnap sports coaching platform homepage with a bold red hero section, workout search filters, and category cards for tennis, soccer, baseball, skating, football, basketball, and golf.

Scaleups

B2B SaaS & tools

Redesign

Product design

UI/UX design

Digital transformation

Growth & engagement

B2B SaaS & tools

25 Sep 25

How we redesigned Resourcify to bring financial clarity to enterprise sustainability operations

Resourcify unified finance, sustainability, and operations into one enterprise workflow. Lazarev.agency redesigned the platform around contract-driven logic, audit-ready reporting, and streamlined order management, giving enterprise teams greater financial clarity across every location.

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Resourcify reporting dashboard on a laptop, showing a waste-fraction donut chart, cost and proceeds cards, and a materials breakdown.

Scaleups

Media

B2B SaaS & tools

Product design

Redesign

UI/UX design

Digital transformation

Sales & revenue

Media

B2B SaaS & tools

22 Sep 25

How Insticator's redesign unlocked revenue by making every product sellable on its own

Insticator transformed a connected suite of features into a scalable portfolio of products. Lazarev.agency redesigned the platform so every engagement and monetization tool could stand on its own, creating new revenue opportunities while delivering a consistent experience for publishers.

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A person on a green sofa holds a tablet showing Insticator's Publisher Portal Conversion Analytics, with a stacked bar chart of new accounts by month and a source breakdown by channel.

Startups

B2B SaaS & tools

Product design

UI/UX design

UX research & strategy

Web design

Redesign

Retention

B2B SaaS & tools

18 Sep 25

How Lazarev.agency rebuilt Retasks into a platform teams adopt without training

Retasks transformed recurring client work into a system teams can run with confidence. Lazarev.agency redesigned the platform around reusable workflows, automated task management, and secure client collaboration, helping legal, finance, and accounting teams manage complex operations without unnecessary complexity.

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A hand holding a phone showing Retasks workflows grouped by status in the mobile app.

Startups

AI & data

B2B SaaS & tools

AI product design

Product design

UI/UX design

Design system

Growth & engagement

AI & data

B2B SaaS & tools

18 Sep 25

How Lazarev.agency helped Kontrak IQ recover value and reach signature sooner

Kontrak IQ transformed contract intelligence into everyday business decisions. Lazarev.agency designed an AI-powered contract management platform that helps legal, finance, and operations teams prioritize work, accelerate negotiations, and uncover commercial value through actionable insights.

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Kontrak IQ home dashboard showing a personalized welcome, summary cards for recommended actions, contracts needing attention, and expiring contracts, a suppliers table.

Startups

Commerce

Fintech

Product design

Redesign

UI/UX design

Growth & engagement

Commerce

Fintech

15 Sep 25

How Aerie's redesigned art marketplace lifted engagement on both sides

Aerie turned a closed, instinct-driven art market into a two-sided marketplace where artists monetize their work and investors trade it like a real asset. Lazarev.agency's redesign paired data-rich analytics and provenance dossiers with curated live auctions — so every high-value deal stays on the platform.

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Horizontal cover image of fanned Aerie artwork cards floating over a dark teal grid scattered with small portrait thumbnails, the front card showing "The Make Believer (2009)" by Lennon Montgomery at a $56,890 starting price.

Scaleups

Logistics

Product design

Redesign

UX research & strategy

UI/UX design

Conversion

Logistics

15 Sep 25

How Lazarev.agency redesigned Bluwalk to get car-less drivers earning across the gig economy faster

Bluwalk opened the gig economy to people without a car. Lazarev.agency designed a mobile-first platform that guides drivers from registration to their first paycheck by unifying vehicle rentals, partner onboarding, earnings management, and compliance into one seamless experience.

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Bluwalk driver dashboard on a laptop, showing combined earnings, connected partners, income, invoices and the active rental.

Startups

Commerce

Redesign

Product design

UI/UX design

Digital transformation

Conversion

Retention

Commerce

11 Sep 25

How Lazarev.agency rebuilt Big Green Banners into a self-serve banner ordering platform

Big Green Banners turned custom printing into a self-serve digital experience. Lazarev.agency redesigned the ordering platform with guided product configuration, artwork uploads, and real-time order tracking, making banner purchases faster, more accurate, and easier to repeat.

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Big Green Banners homepage on a laptop with a Build Your Banners call to action.

Scaleups

Commerce

Product design

Redesign

UI/UX design

Digital transformation

Conversion

Commerce

04 Sep 25

How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings

Dirs21 transformed direct hotel booking into a fast, confidence-building experience. Lazarev.agency redesigned the booking journey to guide guests from room selection to payment with clear pricing, intuitive navigation, and a seamless checkout across every device, helping hotels capture more direct reservations.

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Dirs21 booking app on a laptop showing the availability step with room results and a live booking summary.

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